2024-11-22 20:48:00
Agibank consolidates hybrid model with inauguration of the thousandth Smart Hub
Agibank, a fintech that transforms the Brazilian financial system by connecting the Brazilian population often left aside by large banks that close branches and exclusively digital fintechs, celebrates the inauguration of its thousandth Smart Hub, located in the city of São Pedro, in the interior from São Paulo.
Smart Hubs are service spaces that integrate digital and in-person, providing the non-digital native population with an accessible and personalized banking experience. In these establishments, customers receive complete financial guidance and have access to financial services such as credit, insurance, accounts and cards.
The 1,000th physical unit along the Smart Hub model symbolizes a trajectory that began in Porto Alegre, in 1999, and which aims to guarantee access to financial services in a democratic way for the Brazilian population
With a hybrid business model, which combines advanced technology with a network of 1,000 Smart Hubs, Agibank faces the reality of millions of Brazilians whose needs are often ignored by the financial sector.
Fintech fills this blank space left by the two extremes of the industry: on the one hand, traditional banks that have been closing branches, and, on the other, exclusively digital fintechs, limited to service via app.
By reaching 50% of Brazilians, Agibank combines digital efficiency with human contact, offering a banking experience that welcomes, encourages and promotes dignity. In 2024, Agibank opened 100 Smart Hubs in different regions of Brazil. The 1,000th unit symbolizes a trajectory that began in Porto Alegre, in 1999.
The expansion of Smart Hubs is guided by a data-driven strategy, which uses advanced technology and data analysis to determine the ideal locations for opening new units. The approach considers factors such as specific demands of the local population, financial service gaps and opportunities for positive social impact, ensuring that each Smart Hub is deployed where it can generate the greatest value for customers.
Smart Hub facade (Photo: agibank.com.br)
Technological precision and strategic vision
The combination of technological precision and strategic vision reinforces the uniqueness of Agibank’s business model. Currently, fintech is present in all Brazilian cities with more than 100 thousand inhabitants and plans to expand its network to municipalities with more than 50 thousand inhabitants across the country.
“Our purpose has always been to democratize access to financial services for Brazilians that large banks and digital fintechs left aside. Our Smart Hubs welcome and guide our customers, especially at a time when the market reduces in-person service,” says Glauber Correa, CEO of Agibank.
With the goal of reaching around 2,500 units by 2030, Agibank’s Smart Hubs combine the convenience of digital with the human touch, serving both connected customers and those who prefer in-person contact. “Our business model is not just digital – it is inclusive. Human contact makes a difference,” says Correa. “For many Brazilians, face-to-face service and financial advice are essential, and that is what we offer with our Smart Hubs.”
From the first Smart Hub, in Porto Alegre, to the thousandth unit in the city of São Pedro, in São Paulo, more than five million customers have already been served by Agibank. Today, the company has four million active customers and an NPS (Net Promoter Score) of 75 points in the third quarter of 2024, reflecting customer satisfaction and trust.
“Our 1,000th Smart Hub is a milestone in our sustainable growth journey. We are not just looking to expand, but to generate real impact in the communities where we are present,” says Correa. “Our purpose is clear: to fight for a banking experience that welcomes and encourages all Brazilians.”
Currently, 100% of Agibank’s credit operations are carried out through its own channels, both digital and in-person. “Technology makes us more agile, but nothing replaces face-to-face conversations about how to organize finances or plan the future,” concludes Correa.
About Agibank
Founded in 1999 in Porto Alegre and currently headquartered in Campinas, Agibank has a unique business model in Brazil, created to serve an audience that represents the majority of the Brazilian population, whose needs are still far from the priorities of large banks and banks. exclusively digital. We are filling a blank space in the market by serving a public that often feels invisible with quality and dignity.
Our hybrid model combines the best of both worlds: a complete, light, fast and easy digital bank, with Smart Hubs that provide a welcoming, agile and accessible in-person experience for all Brazilians. We develop personalized solutions and a simple, inclusive journey for customers who are not digital natives, ensuring a significant competitive advantage. This approach allows us to win more customers, build lasting relationships and strengthen our sustainable growth trajectory.
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How does Agibank’s hybrid model enhance financial inclusion for underserved populations in Brazil?
**Interview with Glauber Correa, CEO of Agibank**
*Date: November 22, 2024*
*Interviewer: Good evening, Mr. Correa. Thank you for joining us today. It’s an exciting time for Agibank as you celebrate the inauguration of your thousandth Smart Hub in São Paulo. Can you tell us what this milestone means for your company and your customers?*
**Glauber Correa:** Thank you for having me! The opening of our thousandth Smart Hub is a significant achievement for Agibank. It symbolizes our commitment to democratizing access to financial services for all Brazilians, especially those often neglected by large banks and purely digital fintechs. With this Smart Hub network, we provide both digital access and personal, face-to-face service, ensuring that we meet the diverse needs of our customers.
*Interviewer: Agibank has adopted a hybrid model combining technology and personalized service. How does this model address the needs of the Brazilian population?*
**Glauber Correa:** Our hybrid model is crucial for serving the millions of Brazilians who are still underserved by traditional banking systems. While many banks close branches, we are establishing Smart Hubs that allow non-digital natives to access essential financial services and receive personalized guidance. This approach creates a welcoming environment that fosters financial education and empowerment.
*Interviewer: You’ve mentioned an ambitious goal of reaching 2,500 Smart Hubs by 2030. Can you share your strategy for this expansion?*
**Glauber Correa:** Absolutely. Our expansion is guided by advanced data analysis that helps us identify locations with the greatest need. We look at community demographics, local financial service gaps, and social impact opportunities. By strategically placing our Smart Hubs in underserved areas, we can make a substantial difference. In 2024 alone, we opened 100 new units across Brazil, showcasing our rapid growth.
*Interviewer: Your services seem to resonate well with customers, as evidenced by your impressive Net Promoter Score of 75. What do you believe contributes to this high level of customer satisfaction?*
**Glauber Correa:** Our high NPS reflects our focus on customer care and our unique service model. We prioritize human interaction, and many of our clients appreciate the face-to-face support alongside our digital offerings. We strive to create a banking experience that is not only efficient but also respectful and inclusive. The feedback we receive motivates us to continue improving our services.
*Interviewer: Lastly, looking ahead, what do you see as the future of banking in Brazil, especially for companies like Agibank?*
**Glauber Correa:** The future of banking in Brazil is undoubtedly moving towards greater inclusivity and flexibility. As technology continues to evolve, banks will need to adapt to ensure they cater to everyone—especially those who prefer traditional services. At Agibank, we will continue to innovate while maintaining that essential human touch. Our goal is to be a leader in inclusive banking, providing essential services to all layers of society.
*Interviewer: Thank you, Mr. Correa, for sharing your insights. It’s clear that Agibank is not just transforming banking in Brazil, but also making a significant social impact. We look forward to seeing your continued success!*
**Glauber Correa:** Thank you! It’s been a pleasure discussing our vision and achievements.