Yet another victory for Jannik Sinner, in the semi-final in Miami against number 4 in the ATP ranking Daniil Medvedev who was overwhelmed in two sets (6-1; 6-2), brings a lot of good spirits to Sky. Which at the end of 2023 signed a new five-year agreement, from 2024 to 2028, which will allow the broadcast of over 80 tournaments each year between the ATP and WTA, with more than 4,000 tennis matches.
A golden deal judging by the performances of the South Tyrolean, with tennis which inevitably positions itself among the leading products (also with the Sky Sport Tennis channel and the Sky Sport Plus function to watch the matches at the same time) of the strategy of the Comcast subsidiary. Which for the next few seasons has also sharpened its weapons on football. Because if it is true that Serie A – albeit with a better choice of matches compared to the three-year period that is coming to an end – will remain with three co-exclusive matches per week, leaving the role of pivot to Dazn which has won the rights for the next five seasons starting from next, it is equally true that the media company has decided to push the accelerator for international football.
European cups on Sky
The European cups, in fact, will be the prerogative of Sky from next season. And from there the reality led in Italy by Andrea Duilio set out to compete for the entire renewal of football rights, including Serie A. And so, from the summer onwards no more Champions League on Mediaset which will end its three seasons made up of one in June match per week free to air on Canale 5 and complete offer on Infinity. In the three European competitions – with the Europa League and Conference League currently also shared with Dazn – Sky will only have competition from Amazon which for its Prime Video won the best Champions League match on Wednesday.
The renewal of the Premier League
Even regarding foreign championships, Sky announced the renewal of the English championship. The Premier League will also be broadcast exclusively – and streamed on Now – for the 2024-2025 season, but will continue its presence on Sky for another 3 seasons, until 2027-2028. «We are happy with this agreement with the Premier League – commented Marzio Perrelli, Sky’s Executive Vice President of Sport – which will remain a fundamental pillar of Sky Sport’s offer in the coming seasons. In recent years the Premier League has reached unparalleled standards: the quality of the players and coaches, the beauty and atmosphere of the stadiums make this tournament among the most loved by fans and football enthusiasts.” An offer, this one from the Premier, which is added to the Bundesliga and Ligue 1 while the Liga is broadcast by Dazn.
Sky-Rai tandem on Europa League and Internazionali di Roma
And in the meantime, the return of the Sky-Rai tandem, widely used in past years, has been made official in recent days. It has been announced that Rai will be able to broadcast, regarding the Europa League, two quarter-final and two semi-final matches this season, with an Italian team on the pitch (there are three left, Milan and Roma, who will face each other in the derby tricolore, and Atalanta, to which the Nyon urn reserved Jurgen Klopp’s Liverpool), and the final, in the event of the presence of an Italian team. All exclusively free-to-air, in simulcast with Sky and Now (Sky’s on-demand platform), with multiplatform rights (TV, radio, web).
#Sky #enjoying #Sinner #effect #sharpening #weapons #Premier #League #European #cups
2024-03-31 03:55:59