2023-08-16 09:00:05
The participation of these entities is part of the promotional efforts undertaken by the Ministry of Tourism, Crafts and the Social and Solidarity Economy in the main partner markets.
Moroccan craftsmanship is consolidating its position on the American market. Six brands are exhibiting Maalem’s know-how at the American Salon “NY Now”. This event, which continues until August 16 in New York, is indeed one of the main North American fairs. A biannual B to B event dedicated to design, decoration and furnishings and gift items.
Moroccan participation is indeed led by the Maison de l’artisan. It is in fact part of the promotional efforts undertaken by the Ministry of Tourism, Crafts and the Social and Solidarity Economy in the main partner markets. Especially since the American market is positioned at the top of the importing countries of Moroccan handicraft products. “Morocco’s participation in this show is strategic in more ways than one. It is firstly part of the efforts to promote “Morocco Handmade” to important markets, such as the American market, which is our first importer in the world of handicraft products”, indicates to this effect Fatim-Zahra. ammor.
And to add: “It also aims to support the positioning of Moroccan craftsmanship and its growing notoriety on external markets, by allowing Moroccan brands to be in direct contact with a potential target of 25,000 professional visitors to the NY Now Fair. , which includes major international producers, retailers, designers and prescribers”. Renowned for their original creations and meeting the requirements of the American market, the six Moroccan craft companies selected to participate in this event represent the cities of Rabat, Casablanca, Marrakech and Tangier.
These are Callitris, which specializes in decorative wooden items and candles, Maäyaz Jewelry, which works in sfifa jewelry and accessories, and Dounia home, which operates in lighting. Participating companies also include Milsouls, an entity specializing in rafia clothes, shoes and bags, Key Value, specializing in glassware, pottery and candles, and Some Slow Concept, which works in decoration, furniture and interiors. ‘table art.
It should be noted that these companies will be among the 2,300 exhibitors at the Show, thanks to the support of the Maison de l’artisan. They will thus exhibit their products in the “Morocco Handmade” stand, laid out over an area of 111 m2. This space creates a subtle balance between tradition and modernity, promising a complete immersion in the creative universe of Moroccan craftsmanship.
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