2023-04-21 20:37:30
He Campari Soda o Campari Seltzwas born in 1915 in the bar “Camparino” from Milan and quickly became the star cocktail of aperitifs and an authentic Italian ritual.
For expert bartenders, the secret to the success of this cocktail is the soda machine with which it is prepared.
For this reason, to bring the best version of this classic closer to the local consumer, Campari Group He brought that soda machine to Argentina, the only one in Latin America.
“Argentina along with Italy, the United States and England is one of the most educated countries in the world in cocktail culture.” Gustavo Cali, Brand Houses Country Manager of Campari, tells us with whom we were able to chat and he revealed a unique point of view of this story.
EPU: -What is El Camparino?
GC: -It is the name of the bar that he inaugurated in 1915 David Campari in Milan, in front of the Milanese Duomo.
There, Davide begins to make the cocktail with a soda machine that allows the Campari to add the bubble and the perfect temperature.
This is how the first cocktail was created, the Campari Seltz: or, in Spanish, Campari Soda.
And perfect cocktail with only two ingredients but with an art in the details of the preparation that make the difference; its foam, its aromas, its flavors and the correct and frozen glass shape.
For the creator Davide Campari, the perfect way to enjoy the drink was with soda, because that is how all its flavors were enhanced. From 1915 to the present, the Campari Soda It is the most popular drink on the El Camparino menu.
Another characteristic point of the Campari Soda is the glassware: the correct glass must be tall and narrow, which is known as a Collins. ¨The shape of the glass can make a difference in the taste of a drink. For the Campari Soda, the tall narrow glass is perfect, as it accentuates all the components of the cocktail. The straight structure of the cup walls ensures that the foam stays inside without escaping or overflowing. stands out Tommaso CeccaHead bartender del Camparino.
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EPU: -What is the value of El Camparino, an emblematic space for world cocktails?
GC: Historically it was the bar where people went to have an authentic Italian cocktail.
In 2019 the Camparino’s new project. The group Campari acquired it and created a bar of the highest international level, positioned today among the best in the world, for its cocktails that combine versions of the past and the future, for the experience for consumers, for its unique service and a “Drink List” of a very high level.
EPU: -How do you seek to bring the spirit of Camparino closer to different parts of the world?
GC: –Two or three years ago Camparino tours the world taking its concept of service and exclusivity to different cities. It has been doing this through activations with presentations in local bars, where a small Camparino For one night. We already did it in Asia, the United States, the Middle East, and we arrived in Buenos Aires, in President Bar.
We brought the same seltzer (soda) machine that is used at Camparino in Milan and it will be the only one in Latin America.
Along with her comes Tommaso CeccaHead bartender of El Camparino, and expert in the creation of cocktails, the service and the way of using the product from a technical point of view with the aim of enhancing the experience of the flavors and the cocktail, with special attention to every detail.
From now on, anyone who wants to drink this classic cocktail can come to President Bar.
EPU: -Why did you choose this Buenos Aires bar?
GC: -Presidente Bar is among the best bars in the world, here they offer a product, a service, a story that matches the message of Camparino. Bringing our simplest and most iconic cocktail here is to sustain the strong bond we have with the city.
The best kept secret: the soda machine
The innovative soda machine was originally designed with a system that guaranteed a continuous flow of perfectly carbonated ice water. Soon this creation revolutionized the way of enjoying the Campari Soda; a cocktail always perfectly cold and full of flavors and aromas, in a specially shaped glass and frozen to exalt those flavors.
The bartender places the soda gun in the center of the glass, thus ensuring the right amount of foam, filling the glass halfway and making the look and taste of the cocktail so recognizable and consistent in all bars.
the taste of Campari Soda It mixes on the palate in a first explosion of fresh citrus, such as notes of orange, as well as the botanicals that give it its personality, before the characteristic mixture of bittersweet reaches the palate. While soda enhances the lasting and pleasant experience.
EPU: -Why do we Argentines have such a fondness for Campari?
GC: –I think it comes from the Italian heritage. It has always been consumed at home, it has been in Argentine homes for generations as a traditional element. And now it is also a sophisticated brand present in luxury hotels and celebrity events. Campari it is very versatile, it adapts to many types of cocktails, and that allows bartenders to explore and create. Today we have a very cosmopolitan and demanding consumer, which is why we are always following perfection, that never goes out of style.
He Campari Soda a la italiana will be available from the month of April in the Bar Presidentin the expert hands of sebastian garciaBrand Ambassador.
by the hand of Campari Grouphe Campari Soda write a new chapter in the history of the aperitif that has already become a legend.
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