2023-09-04 06:08:50
Fnac intends to open its first store in the Kingdom at Al Nakheel Mall in Dammam on August 31
The store is the first for the French electronic products company in the Kingdom, and one of the two branches scheduled to open in the coming months
The store will house multiple brands and serve as a cultural destination for customers interested in electronics, games, multimedia and lifestyle products.
Dammam, Saudi Arabia: Sinomy Retail, the leading brand partner in the Kingdom of Saudi Arabia, has announced the opening of its first Fnac store in the Kingdom. The new luxury store is located in Al Nakheel Mall in Dammam, where it will serve as a cultural center that will provide customers with an impressive range of multimedia, electronics, games, lifestyle products and home products.
The new two-storey Fnac Dammam store covers an area of 1,641 square meters and will provide customers with diverse products and immersive experiences. It will also host various cultural events, from new book signings and concerts to photography workshops, art and craft courses for children, in addition to virtual reality activities and game tournaments.
The new store will offer exclusive offers and a unique range of products developed in partnership with leading international brands in the market including Apple, Samsung, Bang & Olufsen, PlayStation, Nespresso, Dyson, Bose, Lego and many more. Fnac customers can also purchase tickets from the store for all entertainment, sports and tourism events, in addition to cultural and environmental tourism events that are held throughout the Kingdom of Saudi Arabia.
Founded in 1954, Fnac is a leading French retailer specializing in electronic and cultural products, and currently has nearly 1,000 stores spread around the world.
Commenting on the opening of the new store, Dr. Gunther Helm, CEO of Sinome Retail, said: “Fnac is a leading name in the field of diverse cultural and electronic products, and is committed to providing immersive experiences that continue to attract its customers. As the leading partner for brands in the Kingdom of Saudi Arabia, it is proud “Sinomy Retail” by bringing this prestigious brand for the first time to Saudi Arabia, where the Dammam store will be one of the two stores that will be opened in addition to the Riyadh store.
Helm added, “The new store will be a unique lifestyle destination that attracts customers, and a cultural center that keeps pace with the trends of our customers and meets the aspirations of those interested in exclusive offers and products, as well as those who want immersive experiences that remain engraved in their memories.”
For his part, François Gasoy, COO of Fnac Darty, said: “This step is an important step for the retail sector in the Kingdom, as the opening of our first store coincides with the growth of the entertainment culture in the Kingdom and our endeavor to provide unique experiences for customers. Sinome Retail has expertise We have extensive knowledge of the Saudi market and we are confident that it will support our success and growth in the Kingdom in the long term.”
It is noteworthy that the Dammam store was specially designed to reflect the development of retail experiences, as it provides customers with remarkable shopping experiences that meet the needs of their various age groups and interests, from gamers and reading enthusiasts to artists and musicians.
The opening of the Fnac store is another step that falls within the framework of Sinomi Retail’s commitment to creating a quantum leap in customer experiences within the retail sector in the Kingdom, as it cooperates with the most prominent international brands to transfer these experiences to customers in Saudi Arabia.
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About Sinome Retail
Established in 1990 under the name of Fawaz Abdulaziz Al Hokair & Partners Company, by Salman and Abdul Majeed Al Hokair, Sinomy Retail has since become the leading franchise retailer in the Kingdom of Saudi Arabia and the only one of its kind listed in the Middle East. Sinomi Retail has grown exponentially since opening its first store in 1991 and currently has more than 1,300 stores in 100 malls in 11 countries. Its stores extend over a total area of more than 400,000 square meters and embrace a team of more than 10,000 employees. Sinomi Retail currently includes more than 65 brands specializing in women’s, men’s, children’s and baby clothing, department stores, shoes, accessories and cosmetics, and operates a diverse chain of restaurants and cafes. For more information, please visit: www.cenomiretail.com.
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