2023-11-08 21:27:35
A Shufti Pro was recognized as a sample vendor in the 2023 Gartner Hype Cycle for Digital Identity, published July 26, 2023. Users can read and download the report, which is available only to Gartner® subscribers.
Shufti Pro was mentioned at the bottom of the page under “Sample Providers” on page 59, among other sample providers.
“We have been providing innovative IDV solutions to companies around the world since 2017 and continue to improve by implementing the latest technological enhancements and robust data security policies,” said Victor Fredung, CEO of Shufti Pro
Growing Concerns About Generative AI
The Gartner report also sheds light on growing concerns regarding deep forgery technology and its increasing use by scammers:
“An attacker might use a presentation attack (e.g., using a photo of the target’s face). Vendors’ Presentation Attack Detection (PAD) claims require careful analysis. An exhaustive evaluation is beyond the capabilities of most buyers. Active PAD techniques can reduce UX benefits. Generative AI (“deepfake”) attacks require more sophisticated countermeasures, which become the key differentiator between vendors.”
Ensuring trust in a person’s identity
The report states:
“Authentication protocols have the strongest momentum, driven by interest in passkeys – that is, credentials for multiple devices. Innovations that provide confidence in real-world identity claims are plateauing. This includes identity verification and data-centric identity affirmation.”
Shufti Pro – Strengthening trust and security in the digital age
Shufti Pro assures businesses that only real and trustworthy people can pass the verification, with an accuracy rate of up to 99.7%. The platform provides complete KYC and KYB solutions for businesses, supporting over 10,000 identification documents in over 150 languages. The company accelerates trust around the world by providing IDV services driven by cutting-edge AI and preventing online fraud around the world.
Furthermore, Shufti Pro recognized the importance of an IDV solution that can effectively detect deep forgeries and developed the most powerful biometric authentication algorithm, aiming to eliminate all types of modern ID forgery attempts. The platform incorporates a depth perception and liveness detection, effectively detecting all types of deep fakes and masking attempts used by scammers.
Gartner, 2023 Hype Cycle for Digital Identity, July 26, 2023. Gartner and Hype Cycle are registered trademarks of Gartner, Inc. and/or its U.S. and international affiliates and are used here with permission. All rights reserved.
Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designations. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Shufti Pro
Shufti Pro is a leading Identity Verification (IDV) service provider offering Know Your Customer (KYC), Know Your Business (KYB), Know Your Identity (KYI), Anti-Money Laundering (AML), Biometric Verification solutions. and optical character recognition (OCR) solutions, accelerating trust around the world. The company has seven international offices and has launched more than 17 complementary IDV products and solutions since its founding in 2017. With the ability to securely automatically verify more than 10,000 identification documents in more than 150 languages, Shufti Pro proudly serves customers in more than 240 countries and territories.
The original language text of this announcement is the official authorized version. Translations are provided as a facility only and must refer to the text in the original language, which is the only version of the text that has legal effect.
View original version on businesswire.com:
Contact:
For more information please contact:
Paul Keene
Senior Digital Marketing Manager | Shufti Pro
[email protected]
+44 020 3435 6498
Market Pro
Marketing Partner | Shufti Pro
[email protected]
Source: BUSINESS WIRE
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