2023-10-26 13:55:56
To celebrate 100 years, Lorenzetti presents a campaign that highlights the brand’s main launch of the year, the Acqua Century electric shower, a product developed in celebration of the company’s first centenary.
The campaign covers the decades since the company’s founding in 1923, portraying important moments in Brazil’s history and valuing Brazilians’ relationship with the electric shower, which quickly became popular across the country.
Signed by the Spice Agency, the campaign will have national reach in 15, 30 and 60 second commercials on open TV, in the digital environment, present on the brand’s main social networks, news portals and connected TVs. In addition, the action will feature the participation of several digital influencers spread across Brazil, who will tell stories of their families who have connected with Lorenzetti over generations.
“Our greatest pride is being a character for so long in the lives of millions of people. Therefore, in this campaign we highlight our relationship within the routine of several Brazilians, spanning such remarkable decades in our country. And there is nothing better than celebrating by launching a surprising product”, highlights Paulo Galina, marketing manager at Lorenzetti
The product
The inspiration for creating the line Acqua Century It’s in the design of cold showers. From this concept, it was possible to guarantee a style with fine lines.
Datasheet:
Agency: ETNA/Spice
Announcer: Lorenzetti
Product: 100 Years Institutional Campaign
Directed by: Fabio Brandão
Director of Photography: Luiz Maximiniano
Art Director: Rebeca Ukstin
Assistant director: Iberê Santos
Executive Producer: Claudio Cinelli
Head of Service: Érica de Seta
Head of Production: Michele Labiapari
Service: Tais Sanches
Production Director: Eduardo Miranda
Costume designer: Silvana Moura
Electrician Anderson Miranda Garcia
Machinist: Julio Gonçalves Garcia
Post-production: HUB VFX
Editor: Sérgio Diniz
Colorist: Serginho cicinelli
Finisher: Reinaldo Souza
Audio Producer: Pipoca Sound
Service: Priscila Costa
Digital production: Notiva
Approval: Eduardo Coli, Paulo Galina, Flávio Augusto Bravalhieri and Vanessa Vittorello
Creative concept: Wilson Ferreira Junior
General direction: Wilson Ferreira Junior
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