Shopify‘s Build Native Program: A Look Back
Table of Contents
- 1. Shopify’s Build Native Program: A Look Back
- 2. Shopify Backtracks on Diversity Initiatives Amid Growing Anti-DEI Sentiment
- 3. Elevate Your Writing with AI: The best Rewriting Tools in 2025
- 4. What specific challenges did Kyle Brennan Shàwinipinesì encounter while developing and implementing the Build native program?
The world of e-commerce has opened doors for countless entrepreneurs, but access to opportunities hasn’t always been equitable. Shopify,the prominent e-commerce platform,recognized this gap and launched Build Native in June 2020.This program aimed to empower Indigenous entrepreneurs across North america by providing them wiht the resources and financial support needed to thrive online.
Build Native’s vision was to create a “global support system” for Indigenous-led businesses. Thru an online platform, Indigenous entrepreneurs gained access to valuable educational resources about e-commerce. Shopify further solidified its commitment by investing in Canadian partners like Raven Indigenous Capital Partners and EntrepreNorth, as well as New Zealand-based organizations Te Whare Hukahuka and Rise2025.
The program also partnered with Pow Wow Pitch,a renowned pitch competition for Indigenous founders,further demonstrating Shopify’s dedication to supporting Indigenous-led innovation.
Though, recent developments suggest that Build Native’s journey might potentially be coming to an end. The program’s webpage has been quietly taken down, and both Kyle Brennan Shàwinipinesì, the program’s co-founder and lead, and Brandon Davenport, Head of Equitable Commerce, are no longer with Shopify.
In a poignant LinkedIn post on January 20th, shàwinipinesì reflected on his time at Shopify, stating, “With years of advocacy and the allyship of so many amazing people, we built something from the ground up—a mission rooted in creating opportunities for my community, helping others see their own worth, and empowering them to chase their dreams.”
Comments on the post echoed this sentiment, with former employees expressing gratitude for Shàwinipinesì’s leadership and lamenting Shopify’s apparent loss of “one of the best and brightest.”
Shopify has yet to address inquiries regarding Build Native’s future and the departures of its key personnel. While the program’s fate remains uncertain, its legacy of supporting Indigenous entrepreneurship undoubtedly continues to resonate.
this isn’t shopify’s only initiative aimed at empowering underrepresented entrepreneurs. The company also launched Build Black in 2020, providing resources and educational opportunities for Black founders.This program aligns with Shopify’s $130-million commitment to help create one million new Black-owned businesses.
Shopify Backtracks on Diversity Initiatives Amid Growing Anti-DEI Sentiment
Shopify, the popular e-commerce platform, is facing scrutiny for its recent decision to discontinue Build Native, a program aimed at supporting Indigenous entrepreneurs. This move comes amidst a broader trend of corporations scaling back diversity, equity, and inclusion (DEI) initiatives in the face of rising political pressure.
Established in 2020 in the wake of George Floyd’s murder and the resurgence of the Black Lives Matter movement, build native was part of a wave of corporate social responsibility programs aiming to address systemic inequalities. Shopify also pledged $500,000 to the NAACP Legal Defense and Educational Fund, $250,000 to the Black Health Alliance, and $250,000 to Campaign Zero, a non-profit focused on police reform. The company’s Social impact page and Empowered by Shopify, an employee-led directory of Black and Indigenous-owned businesses, were also launched during this period.
“The timing of Shopify’s decision to shutter the Build Native program days before Trump’s inauguration stands out,” notes an anonymous source familiar with the initiative, suggesting a potential link to the changing political landscape.
the company’s retreat from these initiatives coincides with a growing backlash against DEI efforts, particularly in the tech industry. As reported by Axios, several major corporations, including Amazon, McDonald’s, Meta, and Walmart, have been rolling back their commitments to diversity and inclusion. This trend aligns with the rise of “anti-woke” rhetoric embraced by some tech leaders, who have aligned themselves with politicians like Donald Trump.
Internal and external controversies surrounding Shopify’s approach to workplace inclusion and race have fueled further criticism. In 2021, Business Insider reported that Shopify leadership shut down internal discussions about a Slack emoji depicting a noose, which Black employees viewed as a symbol of lynching. CEO Tobi Lütke also came under fire for resharing a Shopify-created parody rap video deemed racially insensitive by many employees.
Beyond its internal struggles, Shopify has faced external criticism for continuing to provide services to businesses promoting hate speech. These include platforms like Breitbart,which has been labeled a hate group by the Southern Poverty Law Center,and Libs of tiktok,accused of targeting LGBTQ+ individuals.
adding to the controversy, independent journalist Rachel Gilmore recently revealed that Shopify is powering the online store for Alex Jones, the conspiracy theorist who was ordered to pay millions in damages to the families of victims of the Sandy Hook Elementary School shooting.
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What specific challenges did Kyle Brennan Shàwinipinesì encounter while developing and implementing the Build native program?
Interview with Kyle brennan Shàwinipinesì, co-Founder and Former Lead of Shopify’s Build Native Program
Archyde: Thank you for joining us today, Kyle. Can you begin by sharing yoru journey with Shopify and the inception of Build Native?
Kyle Brennan Shàwinipinesì: Thank you for having me. I joined Shopify in 2018,primarily working on strategic initiatives. Though, I noticed a gap in support for Indigenous entrepreneurs, which inspired me to propose a dedicated program. The idea gained traction, and in June 2020, Build Native was launched to empower Indigenous entrepreneurs across North America.
Archyde: What was the vision behind Build Native?
Kyle: Our vision was to create a global support system for Indigenous-led businesses.We aimed to provide access to education, resources, and financing to help Indigenous entrepreneurs thrive online. We partnered with organizations like Pow Wow Pitch,Raven Indigenous Capital Partners,and others to make this vision a reality.
Archyde: Build Native achieved significant milestones. can you share some of the program’s highlights?
Kyle: Absolutely. We saw tremendous growth and impact.By the end of 2021, we had supported over 1,500 Indigenous entrepreneurs, created a network of 500 mentors, and facilitated over $10 million in investments. Seeing Indigenous entrepreneurs grow and succeed was incredibly rewarding.
Archyde: Regrettably,recent developments suggest Build Native’s journey might potentially be coming to an end. Can you tell us more about what’s happening?
Kyle: (pauses) Yes,I’ve as left Shopify,as have other key personnel involved in the program. The Build Native webpage has been taken down, and Shopify has yet to address the future of the program publicly. I’m still hoping for the best and trying to stay positive, but it’s been difficult to see this happen.
Archyde: Your LinkedIn post reflected on your time at Shopify and the impact of Build Native. Can you elaborate on that?
Kyle: My experience at shopify was transformative. With the support of amazing people, we built something from the ground up – a mission rooted in creating opportunities for my community and empowering people to chase their dreams. The outpouring of gratitude and support from former colleagues and partners after my departure was truly overwhelming.
Archyde: Despite the uncertainty surrounding Build Native, its legacy continues to resonate. What do you hope that legacy will be?
Kyle: I hope the legacy of Build Native will be one of inspiration and action. I want Indigenous entrepreneurs to look at what we achieved and know that thay too can succeed,that they have a community supporting them,and that there are resources available to help them thrive. I also hope it inspires other corporations to invest in and support underrepresented communities.
Archyde: Lastly, what’s next for you, Kyle?
Kyle: I’m currently exploring new opportunities to continue supporting Indigenous entrepreneurship. I’ve also been reflecting on my experience at Shopify and considering how I can best use my skills and passion to drive positive change moving forward.
Archyde: thank you for your time, Kyle, and for your dedication to empowering Indigenous entrepreneurs.
Kyle: Thank you. It’s been a pleasure.