The new entity, called “Maison Minelli”, is made up of three buyers: the luxury brand “Mes Demoiselles Paris” and the investors “DS Invest” and “Union Brothers”.
The brand specializing in shoes, which was taken over at the beginning of 2022 by the managers of the Marseille brand San Marina, itself now liquidated, was placed in receivership in September.
Of the approximately 600 employees that Minelli employed at the end of 2023, only 213 will be taken over on permanent contracts, and only 47 stores (39 stores and 8 corners in shopping centers) out of the 120 will be retained.
“Minelli is doing quite well and we will be able to get off to a good start”he assured, specifying that “ready-to-wear is very affected, with many players, and we are behind on digital.”
This is also one of the areas of development presented by the buyers before the court when presenting their offer in December. They assured that they wanted to work on “the development of communication, particularly digital”the “overhaul of distribution methods”, “the strengthening of Minelli’s flagship accessories and products” et “the renovation of the preserved store park”.
“This takeover should allow Minelli to maintain its place in the world of know-how and high-end fashion”welcomed the shoemaker in a press release.
In addition, another offer made by Modessa France was accepted by the court, selling the Minelli store in downtown Montpellier, with three employees, which will be operated under the “ParTimes” brand.
Created in 1973, Minelli, a brand of shoes intended mainly for women and leather goods, thus escapes the fate of other ready-to-wear brands, a sector shaken for several months by a violent crisis.
This is marked by new consumption habits, inflation, rising costs of energy and raw materials, commercial rents and even competition from second-hand goods and fast fashion.
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