Shoela (Zhoelala by Shoela), a success story from Bangkok to Pointe à Pitre

2023-12-26 06:00:18

Shoela is the story of Domi and Julien who elevated the little PVC sandal to the status of foot jewelry. “It’s the entrepreneurial adventure we’ve always dreamed of,” they tell us. The Guadeloupean brand is present in points of sale in the Antilles, Reunion and Polynesia. It already reached European markets well before COVID, and it will set out once more in 2024 to conquer them. Meeting with the founders of this intergenerational fashion phenomenon and a look back at the genesis of a winning bet.
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