shock!Wacheng invested more than 80 million yuan in Taiwan’s North American-style brunch overlord “Lezi the Diner” | Industry Hotspots | Industry

Wacheng(2729)(2729)The board of directors passed a resolution to invest 82.35 million in the American restaurant “Lezi the Diner” today (16th), opening a new chapter in Taiwan’s catering industry. Washington City will not disclose the shareholding ratio.

“Lezi the Diner” was founded in 2006. The founder husband and wife combined their love for American cuisine with local Taiwanese ingredients to cook classic and authentic delicious meals, which has become the first choice for brunch among fashionable people.

Wacheng said that through the close cooperation between the two parties this time, “Lezi the Diner” will enter a new stage, and the business growth momentum of Wacheng will be even more powerful. It is reported that “Lezi the Diner” currently has five branches, mainly in Taipei and Hsinchu, including Rui’an, Nangang, and Xinyi. In addition, there are Zhubei Yuanbai and Hsinchu.

Taiwan’s own American brunch pioneer Lezi the Diner restaurant, since its establishment in 2006, has set off a domestic American brunch trend, creating an American casual dining style that is like being in the American All Day Dining, and was voted as one of the top 10 must-eat breakfasts in Taipei One for lunch. Its authentic American flavor is often appreciated and affirmed by foreign friends in the community. It is also on the pocket list of many entertainers, celebrities and food lovers. It is also the first choice for friends who love brunch.

Wacheng said that it has been leading the industry with innovative thinking for many years, and actively leading the industry to build a “global R&D center” that will be opened in 2023. At the same time, with strong R & D, operation, brand advantages and abundant resources, in addition to the continuous growth of the group’s own brands, it also pays long-term attention to how to support more high-quality catering brands, and contributes to improving the overall catering market in Taiwan.

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Extended reading”

Wacheng Taitong Group launched the global layout plan and Liao Meichun served as the general manager

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