2023-05-24 08:25:00
Update (05/24/2023) – HA
As high cost of production and sale, Apple’s long-awaited mixed-reality headset should initially be restricted to commercial use by developers. That’s estimated not only by price, but also by the modest shipment being predicted by Taiwanese research firm TrendForce.
Apple’s VR debut should be made up of selling 100,000 units. Trendforce predicts that shipments of the new headset will now “fall short” of that number this year, with Apple potentially limiting production to no more than 300 thousand units.
The trajectory of this amount has changed dramatically over the device’s manufacturing timeline. In January 2022, inside sources indicate that the company told suppliers that 7 to 10 million units would be sold in the launch year. Then the number dropped to 3 million.
Last August, Apple analyst Ming-Chi Kuo said that Apple planned to sell no more than 1.5 million units in 2023. Bloomberg analyst Mark Gurman recently said that Apple now expects to sell around 900,000 headphones this year. In December last year, Kuo revised its estimate to “less than 500,000 units”.
Gurman also posited that Apple can only sell one headphone per day per retail store, which would equate to annual sales of just over 180,000 units.
Therefore, so far, TrendForce is the company that has analyzed the launch in the most pessimistic way (and only time will tell if it is realistic).
Original text (05/19/2023)
More and more reports indicate that Apple should launch an augmented reality (VR) glasses this year and now more details regarding the possible cost of the device have been revealed by the portal. XRDailyNews. The report is part of two reports: one from the Minsheng Electronics and another from Wellsenn XR.
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The list of components provided by the companies says that Apple’s VR headset, which may be called Reality Pro, should cost between US$ 1,300 and US$ 1,600 to produce, which in direct conversion is between R$ 6,479 and R$ 8,000 .
The complete list of cited components is as follows:
- Chip: two pieces total, $120-140;
- Telas Micro OLED: US$ 280-320;
- Camera (14 items): $160;
- Optical-mechanical lens system and assembly: $70-80;
- Reflective Mirror: $13-15;
- Pupillary Distance Adjustment Module: US$30-35;
- Parte do sensor 3D: US$ 80-90;
- Metal Intermediate Frame: $95;
- Appearance pieces: $15-20;
- External battery: US$ 22 -25;
- Microphone: $21-22, Speakers: $16-18;
- PCB + FPC: US$ 40-45;
- RAM + ROM storage part: $40-45;
- Outros chipsets como wifi, Bluetooth, PMIC, etc. Total: US$ 60-70;
- Total Cooling Module: $70;
- Other ancillary accessories: $30-40;
- Assembly: $110-120;
The sheet above gives us several interesting details of the device such as support for 3D sensors, 14 integrated cameras, metallic structure, 512 GB UFS 4.0 storage and 12 GB of LPDDR5 RAM, which means that the Reality Pro will be a high-end device with Robust specs and premium design.
Software
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Curiosity
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This matches reports from industry insiders, who have already indicated that Apple should launch a more affordable version of its VR glasses only in 2025.
Although it is difficult to indicate a price, the total estimated value indicates that the first virtual reality headset from Apple can be sold for less than US$ 3,000 contrary to what was previously estimated. Either way, we’ll have to wait until WWDC 2023 to find out more, as more details regarding the device are expected to be revealed at this event.
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