2024-02-24 20:03:17
Picture: The third Shenzhen Futian Coffee Lifestyle Consumption Festival attracted citizens to visit and experience the event.
As a major consumer district in Shenzhen, Futian District completed a total retail sales of consumer goods of 241.479 billion yuan in 2023 (accounting for 23.0% of the city), ranking first in the city and leading the way for 19 consecutive years. In order to further tap into the consumption potential of Shenzhen’s central urban area and stimulate market vitality as the new year begins, Futian District of Shenzhen recently released the “Thirteen Consumption Guidelines”, which specifically mentioned exploring the establishment of Futian-Hong Kong-Shenzhen brand when it comes to facilitating consumption in Shenzhen and Hong Kong. The center helps Futian retail and catering brands go beyond Shenzhen, expand into Hong Kong, Macao and overseas markets, continuously expand brand influence and visibility, and upgrade consumer services to Hong Kong. Industry insiders said that with the 9+2 advantages of the Bay Area complementing each other, Hong Kong can help the Foton brand break out of Shenzhen and establish overseas market channels so that overseas people can better understand Chinese brands. Ta Kung Pao reporter Mao Lijuan reported from Shenzhen
In the field of consumption, the “Thirteen Consumption Articles” issued by Futian District target three major directions: new consumption potential, improved consumption, and traditional consumption upgrading, releasing a firm determination to promote consumption. In terms of stimulating new consumption potential, Futian has provided “real money” support in order to strengthen digital consumption, beauty consumption, low-altitude consumption, outdoor consumption, green consumption and promote the development of the pet industry.
Yanfutian Port adds online ride-hailing pick-up points
This time Futian’s “Thirteen Consumption Measures” specifically mentioned facilitating consumption in Shenzhen and Hong Kong. This includes seizing the opportunity of Shenzhen-Hong Kong consumption integration, launching Futian consumption map, and creating customized travel routes and guides for tourists in the Greater Bay Area. Continue to optimize the free connection lines between Futian Port and key business districts and scenic spots, and study the addition of online car-hailing pick-up location guidance at Futian Port. Continue to carry out digital RMB cross-border consumption activities in Futian District to promote the expansion of Hong Kong tourists’ consumption in Shenzhen from catering and entertainment to multiple businesses.
In addition, we are exploring the establishment of Futian Hong Kong and Shenzhen Brand Center to help Futian retail and catering brands go beyond Shenzhen, expand into Hong Kong, Macao and overseas markets, and continuously expand brand influence and popularity.
Hong Kong helps apply for patents to promote brands
In terms of helping Futian’s retail catering brands expand into Hong Kong, Macao and overseas markets, Lin Zhiying, a representative of the Hong Kong National People’s Congress and vice chairman of the Hong Kong and Guangdong Youth Association, said in an interview that Hong Kong is an international financial center and the capital market can provide support for Shenzhen’s start-ups and retail brands. Provide financing services; as an international trade center and international exhibition center, Hong Kong can help the Foton brand establish overseas market channels and reduce the difficulty of “going global”; in addition, Hong Kong has many international talents, including accountants, lawyers, engineers and other professional talents. Provide professional services for enterprises to “go global”; it can also provide convenient conditions for mainland enterprises to apply for international patents.
Lin Zhiying said that if the Shenzhen Futian retail catering brand sets up a branch in Hong Kong, because Hong Kong has a large number of international tourists, it will help cultivate the brand reputation of the Futian retail brand overseas and make overseas people better understand Chinese food and brands.
Build a coffee industrial park and reward innovation with millions
In addition to focusing on improving the quality and upgrading of traditional consumption, the “Thirteen Consumption Guidelines” also focus on tapping the potential of new consumption. In terms of strengthening digital consumption, it is proposed to accelerate the digital transformation of traditional consumption and provide annual support of up to 8 million yuan to retail companies expanding their online businesses based on the scale and growth rate of online retail sales. Shenzhen Futian will rely on Huaqiangbei’s industrial advantages to build an e-commerce live broadcast base, carry out regular live broadcast e-commerce festivals to attract traffic and gather popularity, and provide MCN institutional development financial support of up to 2 million yuan each year.
In terms of improving and upgrading traditional consumption, we will also improve modern tea consumption. Build a coffee industrial park and focus on introducing and cultivating coffee chain brands and new tea beverage leading brands. Optimize and upgrade the “Futian Coffee Lifestyle Consumption Festival” and continue to polish the IP signature of Futian Coffee activities. Study and increase support for business activities such as “commercial outsourcing” to create an atmosphere for leisure tea consumption.
In addition, support the characteristic development of brand tea and coffee, and provide support of up to 1 million yuan to newly opened flagship stores and specialty stores of brand enterprises. Guide tea and coffee shops (pavilions) to focus on design and develop unique creativity, and provide support of up to 1 million yuan for organizing Futian specialty tea and coffee activities.
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