2023-05-04 17:05:32
Present only on the internet, the Chinese giant promises “phew prices” in its shop. He hopes to attract many followers of clothes at very low prices, and gain visibility.
Par
Emma Confrere
Posted update
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New marketing operation for the Chinese emperor of the “fast fashion“. The brand Shein offers itself a new ephemeral boutique in the heart of Paris, in the Marais district: its “pop-up storewill open its doors this Friday until May 8 inclusive, from 10 a.m. to 8 p.m. In this 400 m2 store, customerswill find a variety of items from the new spring-summer collection for the whole family. For decoration fans, a selection of home objects and accessories awaits you“, underlines the group on its social networks.
If the prices are already cheap, a selection “phew pricewill offer consumers lower prices. In these times of inflation, the brand seeks to attract young people and French people looking for low-cost clothing.
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” READ ALSO – The seduction operation of Shein, the Chinese steamroller of low-cost fashion
“Deadly social and environmental practices”
Present only on the Web, the Shein brand multiplies its ephemeral stores in France, which are very successful. In September 2022, a store opened for several days in Les Halles, in the Iis capital district. Last March, Lyon also hosted a store, causing long queues. The city’s deputy, Camille Augey, was then offended by the arrival of the brand: “Shein, with its deadly social and environmental practices, is the opposite of the values promoted by the City of Lyon: a commercial activity that respects people and the planet, favoring local manufacturing and quality and sustainable products.».
Shein is pinned for “forced labor” of the Uyghurs, a Muslim minority in the Xinjiang region of China. A group of American parliamentarians has asked the Wall Street policeman to carry out an independent investigation. For its part, the group denies having any suppliers in this area. “We have zero tolerance for forced labor“says the brand. It remains to be seen whether Parisian consumers will be there, despite these criticisms.
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