A sheet detergent, easy to use and without any plastic, is the proposal of the Chilean startup Bulle, which joins a new international trend, especially strong among young people, regarding preferring alternatives that are biodegradable and ecological.
Perhaps you have seen in viral videos on TikTok and other social networks a very peculiar detergent, but one that is not usually used in Chile: it comes in small sheets, as if it were paper.
It is a format that is rapidly becoming popular in other parts of the world because it has multiple advantages, starting with convenience and its low carbon footprint.
And now it is beginning to be marketed massively in our country by the brand Bullswhich was launched this year and has seen rapid growth, thanks to its promise to be completely biodegradable.
Benjamín Pérez and Ignacio Domeyko, founders of the companyindicate – in an interview with BioBioChile– who decided to innovate with this type of product as a way of offering a greener alternative.
It is the case of sheet detergent de Bulle that does not have any plastic, neither in the content nor in the packagingas its website points out: “When we say that our detergent is 100% biodegradable, we really mean it. We comply with the OECD 301 standard, determining that our product is 85% biodegraded following 4 days, and 100% biodegraded before 28 days”, a statement that is scientifically certified.
“We saw that there was an international trend regarding this type of product. In general, the need for ecological articles has increased strongly in Chile, at the same time as in the rest of the world, and for this reason we decided to develop this innovative product, which has a new format that almost not present in the domestic market”, says Perez.
Domeyko adds that “in addition, we are from a generation that is much more aware of these types of problems that exist today. We saw this increase in demand for this type of product and we realized that we are also part of that demand.”
The executives add that interest in our country is high, which is reflected in sales, which double every month, or in the interaction seen on their social networks (@planet.bulle).
On the other hand, a few months following its arrival on the market, this Chilean product has already been internationalized, since it was launched in the United States in June.
Bulle: the benefits of 100% ecological detergent
This innovation was possible thanks to the fact that “between us and the laboratory with which we are associated, we have several patents for our products to meet these standards, and a great washing capacity. In addition, we are working on the development of new products with the same line of innovation, which we hope to commercialize before the end of the year”, informs the portal web.
Among the natural ingredients with which it was manufactured are coconut, which has excellent cleaning properties; the fruits of the Sapindus Mukorossi, also known as the ‘Soap Tree’; and enzymes, which clean much more deeply, at the fiber level.
All this allows, in addition to being biodegradable and completely free of plastic, to fulfill its final objective, which is to clean with high effectiveness.
“Bulls it has several attributes. The first is that the product is biodegradable and even the packaging is free of plastics, so it is 100% ecological. The second, and also very important, is that it washes very well, so it can compete with traditional detergent. And the third thing is that it is very easy to store, since it occupies a minimum amount of space, which allows you to store detergent for a whole year in a drawer”, says Benjamín Pérez.
He adds that “it is also portable, people who do not have a washing machine at home can easily carry it. And it comes dosed, which means you don’t waste product. It’s very efficient because you don’t use more than necessary and you don’t waste anything.”
In this sense, Ignacio Domeyko notes that “one of our clients was fascinated with the product because he bought it for his grandmother, who does not have the strength to lift traditional detergent drums or boxes, which usually weigh several kilos. So, this format was super comfortable for him.”
Currently, Bulle can be purchased directly on its website www.bulle.cl, in Unimarc supermarkets, Mercado Libre and the Lysto app. One box yields 40 loads of 6 kilos, if the recommended dose is used.
