COMMERCE
In any case, this is what Karex, the world’s largest manufacturer of condoms, told Asian media Nikkei. The company produces 5 billion condoms each year. It also supplies the Durex and ONE Condoms brand.
In the last twenty-four months, sales have fallen by 40%. A catastrophic result while the condom giant thought that at the start of the first confinement, sales would soar. Ultimately, it is not.
What are the arguments that can explain such a lack of love with the condom? Karex cites several factors such as the closure of hotels, places that “Ensured privacy”, explains Goh Miah Kiat, CEO of Karex to Nikkei media, but also the impossibility of meeting for many people in other places of life.
From this disillusion, Karex drew the need to diversify and intends to expand its field of activity by launching into latex gloves for medical use within a few weeks.
Pending this strategic orientation, condom sales are on the rise once more at the start of 2022..
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