Shanghai-Hong Kong “relay” debuts Disney’s new park to add heat to New Year’s Eve cultural tourism market – Xinhuanet

2023-12-22 01:01:46

Xinhua News Agency, Shanghai, December 21 Topic: Shanghai-Hong Kong “relay” debuts Disney’s new park to add heat to the New Year’s Eve cultural tourism market

Xinhua News Agency reporters Xu Xiaoqing and Chen Aiping

The world’s first “Zootopia” park opened to Chinese and foreign tourists at Shanghai Disneyland on the 20th. It took regarding half an hour to open the “city”, and the queue time has reached 90 minutes.

The “Zootopia” park of Shanghai Disneyland was taken on the evening of December 19.Photo by Xinhua News Agency reporter Liu Ying

This is another world premiere park for the Disney Parks and Resorts business segment in the Chinese market, following the opening of the world’s first “Frozen” park at Hong Kong Disneyland last month.

Kong Tong, a travel blogger who has experienced the two new Disney parks in Shanghai and Hong Kong, told reporters that her personal experience is that “the cultural tourism industry in East Asia will recover significantly in the second half of 2023.”

She said that this can be seen just from the busyness of Hong Kong Airport. Hong Kong Disney is attracting more tourists, and Shanghai Disney is not inferior. The world’s first “Zootopia” is not only favored by Disney fans, but also brings many new customers.

Recently, the new actions of the two major Disney parks in Shanghai and Hong Kong have brought new enthusiasm to the 2024 New Year travel market. Shanghai Disney’s “Zootopia” park has received a lot of positive feedback during its several-week trial operation, with visitors giving the Disney attraction high marks.

On December 19, at the opening ceremony of “Zootopia” at Shanghai Disneyland, “Fox Nick” and “Rabbit Officer Judy” appeared.Photo by Xinhua News Agency reporter Liu Ying

Walt Disney Company executives said in Shanghai that Disney has always attached great importance to the Chinese market. Since the opening of Shanghai Disneyland in 2016, it has been committed to shaping Shanghai’s “city business card” as an international tourism and vacation destination. Now the theme parks and resorts here not only attract Pure business tourists also attract international family tourists, which is a very positive sign.

“2023 is a record-breaking year. So far, Shanghai Disneyland has attracted more than 13 million tourists.” Disney Experience Chairman Dai Mingzhe revealed this dazzling feature at the “Zootopia” briefing on the 19th. number.

This means that starting from the opening of the park in 2016, Shanghai Disney will usher in a phased passenger flow peak in 2023.

Dai Mingzhe also told reporters: “Disney has a saying, as long as the imagination is still there, ‘the story will never be finished and the expansion will not stop.’ The choice of Shanghai for the world’s first ‘Zootopia’ reflects Disney’s confidence in the Chinese market. choose.”

Dai Bin, president of the China Tourism Academy, analyzed that the newly opened park will have a positive effect on Shanghai Disney Resort improving and enriching its product system and attracting more domestic and foreign tourists, especially young people. He believes that a theme park has a “life cycle” and only through continuous innovation can the “life” continue and be rejuvenated.

Dai Bin said that “Zootopia” was welcomed by tourists during its trial operation. “These innovations have reference significance for the high-quality development of the tourism industry and the integrated development of culture and tourism.”

“The details, characters and even scenes of the ‘Zootopia’ that tourists experience outdoors at Shanghai Disney will become the film’s Easter eggs in the movie “Zootopia 2.”” Co-screenwriter and co-writer of the animated film “Zootopia” Director Qiao Ruibo revealed in Shanghai.

On the evening of December 19, guests experienced “Hot Pursuit” at “Zootopia” in Shanghai Disneyland.Photo by Xinhua News Agency reporter Liu Ying

It is understood that from Walt Disney Animation Studio to Walt Disney Imagineering Systems, the tacit cooperation between Chinese and foreign teams contributed to the completion of the “Zootopia” park. Among them, the Shanghai Disney Imagineering team created “Zootopia” step by step from the screen. It took a lot of hard work to materialize.

The Shanghai team actively participated in the most challenging production process of large-scale mechanical dolls. Many personalized characters in the film, such as “Yak Brother” and “White Bear Bodyguard”, have more realistic and more realistic hair and clothing. attraction.

Dai Bin said that whether it is the “Zootopia” park launched in Shanghai Park or the “Frozen” park in Hong Kong Park, they all show Disney’s confidence in the Chinese tourism market and the localized leisure market in Shanghai and Hong Kong. “A company that can continue to invest heavily must have confidence in the future. There are more and more companies that are confident in the prospects of China’s tourism industry in the Asia-Pacific region.”

He said that not only Disney, but also a number of well-known Chinese and foreign theme park companies are improving their industrial chains across China. “If companies maintain confidence in the market and continue to innovate, then the tourism market in China and even the entire Asia-Pacific region will be more prosperous and developed.”

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[Editor in charge: Wang Di]
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