2023-09-12 12:54:46
In recent months, Shakira managed to promote Casio with her famous phrase ‘You changed a Rolex for a Casio’ in a part of her ‘Music Sessions #53’, the song she premiered with the Argentine producer Bizarrap eight months ago and which became a trend. world.
(We recommend you read: Gerard Piqué attentive: they reveal the name that Shakira would have chosen for her third baby).
The parallelism of the Barranquilla woman, along with the one she made between Ferrari and Twingo, quickly went viral on social networks, since it can be understood that the comparison is related to the past and present love of Piqué, who is now dating Clara Chía, a 24-year-old Spanish girl.
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Shakira, who in her song suggests that Rolex is better than Casio, unleashed a whole series of comments on social networks, where they point out that Casio will not be able to count on the luxury that the Rolex brand has, but they are recognized for their comfort, functionality, long life and for a much more affordable price.
They reveal the millionaire figures that Casio earned for Shakira
After Shakira’s song was released in January of this year, it was revealed that Casio’s sales increased significantly, and the Colombian’s attack on Gerard Piqué ‘filled’ the watch brand’s coffers.
Although the true scope of the phrase from the song ‘Music Session #53’ had not been revealed, in recent days, Toyotaro Hiarishi, general manager of Casio in Latin America, spoke of the positive effect that the brand had.
(Also: Gerard Piqué would have an economic crisis because of his breakup with Shakira).
According to the manager’s words in La República, the comparison of Rolex with a Casio boosted the sales of watches around the world and the brand managed to multiply its profits as a result of a ‘derogatory’ phrase.
There were countries that recorded an increase of up to 3 times more in the purchase of watches from the brand
“There were countries that registered an increase of up to 3 times in the purchase of watches from the brand,” Hiraishi initially indicated for the aforementioned medium.
In fact, the positive effect was almost immediate, because a few days following the Shakira and Bizarrap song was released, the brand saw its sales increase exponentially. “What we observed is that sales exploded during the week following the launch”
And not only did it make Casio earn millions of dollars, the phrase opened the debate regarding which watch brand was better and allowed it to gain more followers in the following months.
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