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The story between Shakira and Piqué has a new episode with the most recent single from the Colombian.
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So far, the new from the interpreter of “Te Felicito” has more than 17 million views on YouTube.
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Shakira is one of the Latin singers who have sold the most records in the United States.
Shakira once again puts her ex-partner, Gerard Piqué, at the center of her strategy, posting a new viral hit that, on YouTube alone, already has 17 million views. views in less than 24 hours.
With the advent of the internet, the world changed in an important way; today, through the Digital Report 2022, it is known that there is a community of up to five billion Internet users, 200 million more than last year. This means that, today 63 percent of the world’s population has access to the web, but of course there are still significant differences in the quality of internet access (or digital life) around the world.
The arrival of the web and, later, of the smartphones It has been of great relevance in the new habits of people and, above all, of Internet users; cinema, music, interpersonal relations, the media… everything has undergone an extremely radical change as a result of what is now known as “digitization”a process that, by the way, had an unbridled growth during the last three years.
As part of the effects of this internet boom, the streaming it was positioned as the main platform for musical artists. It is so, At the beginning of 2023, beyond record sales, the success of musicians/artists is measured in views, likes And, now, how viral can your songs become?Well, let’s not forget that we live in an era dominated by what happens in social networks and marketing strategies. marketing They have been very aware of it.
As we have already mentioned, at a time in history where “digitization” is part of a new universal vocabulary, the platforms of streaming music dictate, in turn, the trends and topics to be discussed in the constantly renewed digital conversation.
Currently, according to data from the International Federation of the Phonographic Industry (IFPI)the number of music streaming users reached 523 million, but that is not all, because, in the same way, the streaming global accounted for 65 percent of total revenue.
Shakira vs. Pique; The Colombian launches a new viral dart with “Sorry that you sal-pique”
Since yesterday, the name of Shakira and, consequently, that of Gerard Piqué, were placed in the main trends in social networks, the same effect that happened when the Colombian presented her songs “Te Felicitio” and “Monotonía”, with which he confirmed his sentimental break with the former central defender of Barcelona FC; however, it was the welcome of the viral success of the author of “Blind, Deaf and Deaf.”
Less than 24 hours ago, Shakira did it again and, taking advantage of the viral marketing of her previous songs, she released a new single that has been dubbed “Perdona que te sal-pique”, putting the focus, once again, on her failed relationship with Piqué, with a much more direct letter where he creates a play on words that, in short, is designed to reach that new legion of followers who dedicate a large part of their time to social networks.
“This is for me to mortify you, chew and swallow, swallow and chew. I’m not coming back to you anymore, neither cry nor beg me… I understood that it’s not my fault that they criticize you. I only make music, sorry that I splashed you”Shakira sings in her new single, which, only on YouTube, already has 17 million views until the moment the note was written.
Understanding that the concept of viral marketing refers to a technique that focuses, above all, on “the content created to spread as quickly as possible thanks to an audience that shares it through any channel and especially through the social media“, viralization is an essential part of the success that, since “Te Felicito” and “Monotonía”, the Colombian has generated not only in terms of streams and views, but also in terms of the consumption of her music on social networks.
Even “I congratulate you” was clearly designed to go viral on TikTok, the Chinese platform where dances and challenges They are part of the content of a large number of users.
Yes, Shakira did it again and, with a view to her next album, the Colombian, one of the most listened to Latinas in the United States in all of history, has known how to place itself with a well-thought-out strategy that, broadly speaking, has given good results: the “victim”, Shakira; the “victimizer”, Gerard Piqué. That is the message towards the end of this trilogy that began with “Te lo dije” and that, without a doubt, is consolidated in her most recent single.
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