2023-10-28 13:53:32
Shakira, one of the most recognized and requested artists in the music industry worldwide, has been announced as the new image and ambassador from Epson Latin America, the prominent technology company known for its production of printers, as well as other electronic devices including watches, televisions and robots.
In a virtual event, the Japanese company revealed that The talented artist from Barranquilla will be the face of its full range of technological solutions for both homes and businesses.
This way, Shakira will play a central role in various campaigns that will be disseminated on social networks and television channels throughout Latin America.
“I admire companies that create opportunities for others to find their voice and be the architects of their own destiny,” said Shakira, who was excited regarding her partnership with Epson.
Shakira explains why she accepted the contract with this brand
The Colombian singer also explained What are the qualities of the company that she considers should be valued and that make her happy? of belonging to this organization as an image.
“I am pleased to collaborate with a brand like Epson, which enriches people’s lives through innovative technologies that foster creativity, improve communication and bring ideas to life.”
Keith Kratzberg, president and CEO of Epson America, highlighted that “Shakira is an icon of creativity with an unmatched passion for the people of Latin America,” and that “she embodies originality and brilliance, core values for Epson. Our collaboration will inspire consumers and businesses to turn their ideas into reality.”
Why was Shakira chosen to be the image of this brand?
The company announced that, with this campaign, they seek “promote cultural diversity and celebrate the richness of our beloved continent”, a goal that has been a constant in Shakira’s artistic and philanthropic career.
Let’s remember that seeing Shakira at haute couture fashion events, as well as working on her music in Miami is not enough and many of her fans love to see her in commercials.
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