Over the past three years (2020-2022), the global economy is undergoing a tough test of durability. The first set was destroyed by the COVID-19 pandemic. Today, although the violence is reduced, it still exists. Until the beginning of this year, there was a problem of the Russo-Ukrainian war. come in once more
Affects the price of essential goods such as energy – steel. soaring high The phenomenon of high inflation, the record-breaking level in more than ten years. or decades around the world As a result, many countries have to speed up interest rate hikes in order to extract even though the economy has not recovered.
Thailand itself, both small and large business sectors. It has affected almost every industry. Many companies have not yet recovered from the many crises that swept through them. But there are quite a few that are able to adjust until they come back to stand above the negative factors. Ready to look for turnaround opportunities in the next phase. For example, 3 companies from 3 businesses, consisting of BEAUTY-TGPRO-PPS that the executives firmly confirmed that today they are ready to fight “Crisis over the crisis” that is happening.
BEAUTY goes ahead as planned. win a profit
Dr. Peerapong Kitivechpokawat Chief Executive Officer, Beauty Community Public Company Limited or BEAUTY Retail business operators Cosmetics and skin care products under the brand BEAUTY BUFFET indicate that the crisis in the past 2-3 years has affected the most by Covid-19. The company suffered a loss for 2 consecutive years (63-64), which solved the problem by adjusting the management strategy. Controlling operating costs and reducing administrative expenses including reducing the size of the organization to suit the business model until the situation began to improve continuously Loss decreased from 105 million baht at the end of 2020 to only 2.92 million baht at the end of 1Q12.
However, the restructuring of the organization according to the changing situation This significantly reduces costs and expenses. and 3 new business strategies, namely 1. Developing a new business model (Re Model), 2. Adjusting the brand image (Refresh Branding) and 3. Adjusting the management structure. This will definitely drive the company back to be profitable in the year 65 with a revenue target of 680 million baht and a net profit margin of not less than 10%.
New problems such as war and inflation Some but insignificant impacts, for example, the cost of goods has increased, the company has adjusted the price of some items, averaging regarding 5% in order to have the least impact on customers. The aim is to create value for money according to BEAUTY guidelines. However, the situation has been closely monitored. and adjust accordingly
In addition, within the next 3 years, we set a revenue target of 3,000 million baht, driven by 3 main strategies above. which will focus on the development of quality products and wide accessibility as well as increasing various distribution channels both domestically and internationally which if the business meets the goals Earnings continue to grow The share price will also reflect its fundamentals. and return to give good returns to shareholders once more
TGPRO earns upward, targets revenue growth of at least 15% per year
Mr. Rachot Leelaprachakul, Managing Director of Thai-German Products Public Company Limited or TGPRO Business manufacturer and distributor of stainless steel pipes. Under the trademark TGPRO for use in the manufacturing industry, stating that the problem of Covid-19 and war, including inflation This resulted in a significant increase in the cost of raw materials – energy. The company has adjusted its strategy to focus more on selling products with high margins. to increase profit potential including reducing unnecessary costs and adjust the selling price as appropriate This reflects the operating results from a loss for 2 consecutive years (62-63) at the level of 172 million baht and 58 million baht, respectively, turning back to have profits in the year 64 to 84 million baht, while at the end of the 1st quarter of 2012 there were Continuous profit up to 24 million baht
For the next 3-year plan, the company has set a target of revenue growth of not less than 15% per year from the end of the year 64 with revenue of 1,784 million baht under 2 strategies: 1. Focus on high-margin products. 2. Do more international markets Set a target of sales proportion of regarding 20-25% from the usual 15%.
The share price has declined during this period. Caused by external factors such as market conditions that fluctuate from new negative factors such as the Russo-Ukraine war inflation and rising energy prices, etc. If everything calms down, the share price should reflect fundamentals and earnings.
PPS is confident that revenue will grow by 10% this year, continue to accept new jobs
Dr. Phongthorn Tarachai, Chief Executive Officer of Project Planning Service Public Company Limited or PPS An engineering consulting firm providing management and supervision services in various fields of construction revealed that COVID-19 has had an impact on the entire construction industry and has slowed down. But the company has adjusted its policy by reducing expenses. Controlling operating costs including adjusting strategies to expand the scope of receiving work Develop additional services including looking for new opportunities in business expansion to generate replacement income
new problems such as war and inflation The impact on operations is not clearly seen. But the company was affected by higher employee costs. according to the increase in compensation every year Therefore, the company must try to expand its capabilities. add service channels and develop new products that add business value to the company In addition, new contracts must be negotiated as appropriate. including careful cost management so that the company can maintain the expected margin as well.
At present, the company has a backlog at the end of March 65 at 501 million baht, recognizing income until the year 68. At the same time, there are jobs pending contracts for another 69 million baht, according to the target value of new jobs that will fill the year. This target is set at 400 million baht, as of April, it has already done 130 million baht.
As for the 1Q12 results, which turned a loss of 0.64 million baht from the end of the year 64 with a profit of 21 million baht because the company recognized expenses from the construction of the common area of the Cape Yamu real estate project, Phuket province, which was recorded as investment property And it is a one time expense (One Time Expense), so the rest of the year is expected to be able to return to profit according to the increase in revenue.
In this regard, the revenue target for the year 65 will grow 10% from the previous year that made 397 million baht. The company has a long-term plan. Focus on adjusting the position from supervisor to being an Engagement Agency is an intermediary between the owner and the contractor Between contractor and supplier Between supplier and owner in order to operate smoothly and efficiently It has been a success that comes from the cooperation of everyone in our project.
The company therefore focuses on developing more technologies that can be applied in construction. to create a new service that responds to existing customer groups and expands to new customer markets In the long term, such technology It will be an important driving tool to help create a new identity and increase business value. Ready to drive the company’s revenue to grow continuously in the future