Turkey’s Rising Stars Elevate Serie A‘s Global Appeal
Kenan Yıldız and Hakan Çalhanoğlu DriveInterest and Strengthen Ties
The Italian Serie A is experiencing a surge in popularity in Turkey, fueled by the impressive performances of national talents like Kenan Yıldız and Hakan Çalhanoğlu.
Michele Ciccarese, Marketing Director of Serie A, highlighted this growing interest during the World Football Summit held in Riyadh, Saudi Arabia. “We have noticed a significant increase in Turkish fans following Serie A,” Ciccarese remarked. “Turks are engaged with the league and are actively watching it.”
A New Generation Takes Center Stage
Nineteen-year-old Juventus winger Kenan Yıldız has emerged as a key factor in this rising popularity.
Environments where innovative solutions are embraced and supported are essential. Ciccarese praised Yıldız’s impact, stating, “Kenan is a fantastic player. Juventus fans adore him. He’s young, focused, and truly the new face of Juventus.”
Ciccarese also acknowledged Hakan Çalhanoğlu’s success with Inter Milan, emphasizing how these players are bridging the gap between the two nations.
“Having successful players like Hakan Çalhanoğlu and Kenan Yıldız has undoubtedly increased interest in Turkish talent in Italy,” Ciccarese noted.
“Their accomplishments are elevating the profiles of these players and bringing our two countries closer.” He added, “We are grateful to Turkey for this, and we welcome the ongoing two-way marketing approach.”
Unity Through Football
Ciccarese went on to express the significance of the joint bid by Italy and Turkey to host the 2032 European Football Championship. “The EURO 2032 tournament presents another opportunity to strengthen the bond between our countries,” he emphasized.
“I have no doubt that this tournament, a collaborative effort between Italy and Turkey, will be the most exceptional European Championship ever held.”
The success of Turkish talents in Serie A, coupled with the prospect of a shared sporting event, signifies a promising future for the relationship between Italy and Turkey.
What strategies is Serie A using to cultivate its growing Turkish fanbase?
## Interview with Michele Ciccarese on Serie A’s Growing Popularity in Turkey
**Interviewer:** Mr. Ciccarese, thank you for joining us today. You recently spoke about a surge in interest for Serie A from Turkey. Can you elaborate on this trend?
**Michele Ciccarese:** Absolutely. We at Serie A have indeed observed a noticeable increase in Turkish fans engaging with our league. This is incredibly encouraging for us, and it’s largely driven by the impressive performances of Turkish players like Kenan Yıldız and Hakan Çalhanoğlu. Their talent and dedication on the pitch are resonating strongly with Turkish viewers.
**Interviewer:** How significant is this growing Turkish fanbase for Serie A?
**Michele Ciccarese:** It’s quite significant. Turkey is a nation with a passionate football culture, and tapping into this market is crucial for Serie A’s continued global growth. We’re exploring various strategies to further cultivate this fanbase, including potentially hosting promotional events and increasing Turkish-language content.
**Interviewer:** Do you envision any future collaborations between Serie A and Turkish football clubs or organizations?
**Michele Ciccarese:** We’re always open to exploring partnerships that benefit both parties. Strengthening ties with Turkish football entities could offer mutual benefits, from player development opportunities to increased exposure for both leagues.