Sega’s Strategy for Global Expansion and the Development of a ‘Super Game’

2023-11-02 16:04:00

Two years ago, Sega presented a business plan aimed at reviving the company’s then-poor financial performance, which included a major shift toward the globalization of IP and the expansion of its best-selling and most popular series, such as Sonic (which we’ve already In Sonic Frontiers and most recently Sonic Superstars), Persona (launching on new platforms, future Persona 5 Tactica and Persona 3 Reload), Yakuza (with Like a Dragon Gaiden, Ishin! and Infinite Wealth) and Total War (as well as the recent Total War: Pharaoh). Looking at these headlines, there’s no doubt that the strategy is fully realized. But there’s more to these reports. The company later said it was working on a “super game,” an FPS developed in Europe that they hoped would become a global phenomenon. Despite a number of changes and cancellations to the company’s European development projects announced this year, the secretive project appears to be still underway. According to VGC, Sega has already provided the first update. “The entertainment content business has set a long-term goal to become the world’s leading content provider,” said Sega President Yukio Sugino. “To achieve this and take the business to the next level, we are undertaking research and development activities to create a ‘super game’ by the financial year ending March 2026, a major game that will span the globe. Games. Shuji Utsumi, COO of Sega, also commented: “We are also making steady progress in developing the ‘super games’ we intend to create in the medium to long term. As the name suggests, “Super Game” means a game concept that stands out from ordinary games. “I encourage stakeholders to look forward to the fruits of our efforts, which include R&D to create a game that builds a complete worldview that engages the entire gaming ecosystem, including not only players, but also streamers and their viewers. We must It’ll be a while to find out what they mean, but one thing is for sure, everything they’ve mentioned so far has our interest growing. What does Sega have in store?
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#Segas #super #game #development #ups #downs #Gamereactor

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