2023-08-03 13:17:57
With changing consumer preferences, seeking more and more convenience, neighborhood or proximity markets have become increasingly common in large Brazilian cities. Proof of this is that their growth became the subject of a survey carried out by Sebrae, indicating that they account for around 35% of the total sales volume in the self-service retail sector.
No studythe institution estimates that there are approximately 350,000 establishments of this type throughout the national territory – and this number should only grow, following the pace of opening of minimarkets such as Pão de Açúcar Minuto and Oxxo, for example.
The numbers highlight the strength of the segment and the importance of this type of business for the national economy. In this sense, strip malls, which are convenience centers mixing services, food and convenience, are strategic points to position a neighborhood market.
“In recent years, we have observed a significant increase in consumer demand for compact stores with a good level of service, offering practicality, agility and convenience”, explains Mario Sergio Thurler, partner at MEC Malls, a company that designs and manages strips. malls in Brazil.
To get an idea of the strength of neighborhood markets in Brazil, it is worth highlighting the Mexican chain Oxxo, which is growing aggressively in Brazil, opening around one store open per day. In Latin America, the network has approximately 19,000 stores. In São Paulo alone, there are more than 300 points.
The company’s challenge is to face Grupo Pão de Açúcar, which has around 241 physical stores of the Mini Extra and Minuto Pão de Açúcar brands, and Carrefour Brasil, with 145 Express stores, with markets close to strategic, small and essential places.
“Part of this success is due to the change in consumer profile, which seeks proximity retail to solve day-to-day demands and save time”, adds Mario, who is also vice-president of ABMalls (Brazilian Association of Strip Malls).
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