Recaro Seats to Return as Proma Group Acquires Bankrupt Company
Troubled Automotive Seat Maker Seeks a New Beginning
Recaro, the renowned German automotive seat maker, is getting a new lease on life. Following the company’s bankruptcy filing earlier this year, news emerged that a leading automotive component supplier, the Italian company Proma Group, has signed an agreement to acquire Recaro Automotive. The deal sets the stage for a transformation period, with production at Recaro potentially resuming as early as January of next year, according to Proma Group.
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The surprise bankruptcy filing sent ripples through the automotive industry. Recaro’s well-respected seats were ubiquitous in performance cars of all kinds, and its reputation for quality and ergonomically-sound designs remained steadfast. However, the shutdown reportedly even impacted other automotive brands,
including Insos, which had to halt production due to the lack of Recaro seats. The acquisition by Proma Group raises hopes for a brighter future for the iconic brand.
Proma Group, known for its prominent position in the automotive component market, plans to maintain crucial skilled jobs at the Recaro offices in Stuttgart, Germany, whileArche.”””
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Production of the Ineos Grenadier is at a standstill, the bankrupt supplier is to blame
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moving some production to Italy where Proma already produces automotive seating and components. With 26 plants across three continents, employing approximately 3,300 people, Proma Group appears well-equipped to breathe new life into the rejuvenated brand.
The acquisition is expected to be a positive step formerly associated with Recaro Automotive. The company’s other divisions, focusing on airplane seats, office furniture and children’s car seats, are not affected by this change.
What are Proma Group’s plans for Recaro?
## Recaro Rises Again: An Interview
**Host:** Welcome back to AutoTalk. Today we’re discussing the surprising news that iconic automotive seat maker Recaro is set to return following its bankruptcy earlier this year. Joining us is automotive industry expert, Alex Reed. Thanks for being here.
**Alex Reed:** It’s a pleasure to be here.
**Host:** Let’s talk Recaro. What led to their financial troubles?
**Alex Reed:** While Recaro is a highly respected brand, known for its quality and performance seats, they faced increasing pressure from global competition and shifting consumer preferences. We’ve seen a rise of new players in the market, particularly in Asia, which impacted Recaro’s profitability.
**Host:** So, what’s next for Recaro?
**Alex Reed:** Thankfully, there’s a glimmer of hope. Italian automotive component supplier Proma Group has stepped in, acquiring Recaro Automotive. As [[1](https://it.motor1.com/news/743191/recaro-salva-investitore-italiano-proma-group/)]reports, Proma aims to restart production as early as January 2025. This is great news for the brand and its loyal fans.
**Host:** This deal seems like a win-win for both companies.
**Alex Reed:** Absolutely. Proma gains a renowned brand with a strong legacy, and Recaro gets a new lease on life with a company that understands the automotive industry. It will be fascinating to see how Proma integrates Recaro into its portfolio and what innovations they bring to the market.
**Host:** We can all hope for innovative and exciting new seating solutions from the revived Recaro. Thank you for your insights, Alex Reed.
