From September 20, the Parndorf Designer Outlet, which is also popular among Hungarians, will start a regular, direct bus service from Budapest. The 20-person shuttle will depart for the first time on September 20 from downtown Budapest, Báthory Street. The price of the ticket is 29 euros, the bus leaves at 9, the passengers will have approximately 5 hours to buy, the return bus leaves at 4:30 p.m. and arrives in Budapest in the early evening.
They have a lot of Hungarian customers
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Parndorf hardly needs to be introduced to Hungarian readers. The Burgenland outlet, which opened in 1998, has approximately one in six visitors every year, and many Hungarian employees also work in the stores. The largest private employer in the province of Burgenland, which is considered underdeveloped in Austria, but of course very developed from our point of view, employs 2,000 people, 48 percent of whom are Hungarian or Slovak, and perhaps not surprisingly due to the many fashion stores, three quarters of them are women.
The bus services were announced at an event on Thursday, where Mario Schwann, the local manager of the global outlet specialist McArthurGlen, which operates the outlet, said: despite the many Hungarian customers, the managers of their company have not come to Hungary to hold press conferences since the opening, but they want to change this in the future.
The center, which currently offers 160 designer brands on an area of 37,000 square meters, is constantly expanding and is still undergoing major developments. The management of the company is very confident that Hungarian visitors will continue to buy a lot from them.
In response to Telex’s question, the company manager said that despite the arrival of famous brands in the countries surrounding Austria, and despite Covid, the 15-18 percent share of Hungarians among customers is completely stable in Parndorf, i.e. when it succeeds in growing, the interest of Hungarians increases along with the general data .
Before Covid, the peak was 6.2 million visitors in 2019, then there were a few weaker years, but in 2023, the outlet reached a new peak with 6.8 million visitors.
McArthurGlen is Europe’s market-leading designer outlet operator, with 24 such units in 8 countries, the most recent one was opened near Paris. The company has a very “western” focus, they have strong outlets in the Netherlands, Austria, Germany, Spain, and even Canada, of which the Burgenland unit is the most eastern.
The company’s annual turnover is 5 billion euros, and although we have not received specific data, it is certain that Parndorf’s specialty is that there are also three capital cities within its one-and-a-half-hour travel radius: Vienna, Budapest, Bratislava, which is rare. It is true that the company has many outlets where many more people live within the same radius of one and a half hours.
The number of Hungarian customers increased by 27 percent last year and by 12 percent in the first half of this year. The company manager did not reveal how much money the Hungarians left at the outlet, but we heard that the so-called tax-free, that is, Middle Eastern or Asian customers looking for luxury goods, spend more per customer.
On the other hand, the company really counts on the Hungarians, and organizes shuttle buses from the named capitals as a novel experiment. Anyway, Parndorf can be reached by train, and there are also hotels, other shopping locations and entertainment programs nearby. On the one hand, the company is proud of the fact that it distributes a lot of Burgenland products, as well as the fact that it continuously greens the area, with burner replacement, renewable energy solutions, roof-mounted solar panels, and smart metering.
We learned from Parndorf’s new developments that the night shopping opportunities worked very well: there was such a rush that the one-night program had to be spread over four nights. In the course of the developments just announced, new brands will also be added, so in September the luxury brand McQueen, while Spyder, Red Bull World, or Tommy Hilfiger Kids will also expand the range.
Parndorf shuttle bus timetable
Parndorf Designer Outlet: A Popular Shopping Destination with a New Direct Bus Service from Budapest
The Parndorf Designer Outlet, a renowned shopping center in Burgenland, Austria, is set to launch a regular, direct bus service from Budapest, starting September 20. This exciting development will make it even more convenient for Hungarian shoppers to visit the outlet, which is already a popular destination among them.
A Hub for Hungarian Customers
Parndorf Designer Outlet has a strong following among Hungarian customers, with approximately one in six visitors coming from Hungary every year. Many Hungarian employees also work in the stores, making it a significant employer in the region. In fact, the outlet is the largest private employer in the province of Burgenland, with 2,000 employees, 48% of whom are Hungarian or Slovak, and a majority of them being women [[2]].
Convenient Transportation Options
The new bus service will depart from downtown Budapest, Báthory Street, and will take approximately 5 hours to reach the outlet. The return bus will leave at 4:30 p.m. and arrive in Budapest in the early evening. Tickets are priced at 29 euros, making it an affordable option for those looking to shop at the outlet. Additionally, FlixBus offers bus services to Parndorf Designer Outlet from various locations, starting at just 4.99 euros [[1]].
Extensive Shopping Experience
The Parndorf Designer Outlet is a shopper’s paradise, with 160 designer brands spread across 37,000 square meters. The center is constantly expanding and undergoing major developments, offering a unique shopping experience for visitors. Whether you’re looking for luxury goods or affordable fashion, the outlet has something for everyone [[3]].
Confidence in Hungarian Visitors
Mario Schwann, the local manager of McArthurGlen, the global outlet specialist operating the outlet, expressed confidence in the continued popularity of the outlet among Hungarian visitors. Despite the arrival of famous brands in surrounding countries and the impact of Covid, the 15-18% share of Hungarians among customers remains stable [[4]].
Growing Popularity
The outlet has seen a significant increase in visitors in recent years, with a new peak of 6.8 million visitors in 2023. The number of Hungarian customers has also grown, with a 27% increase last year and a 12% increase in the first half of this year.
Unbeatable Location
One of the outlet’s unique selling points is its proximity to three capital cities – Vienna, Budapest, and Bratislava - all within a one-and-a-half-hour travel radius. This makes it an attractive destination for shoppers from the region.
Conclusion
The Parndorf Designer Outlet is a must-visit shopping destination for anyone in the region. With its extensive range of designer brands, convenient transportation options, and unbeatable location, it’s no wonder the outlet is so popular among Hungarian visitors. The new direct bus service from Budapest is set to make it even easier for shoppers to access the outlet, and we can expect to see even more Hungarians taking advantage of this exciting opportunity.
Discover the Ultimate Shopping Experience at Parndorf Designer Outlet
Located just 30 minutes from Vienna and Bratislava, and 1.5 hours from Budapest, Parndorf Designer Outlet is a shopper’s paradise. This outlet mall has been a popular destination for Hungarians and tourists alike since its opening in 1998. With over 160 designer brands across 37,000 square meters, visitors can indulge in a world of luxury at discounted prices.
Convenient Bus Services from Budapest
As of September 20, Parndorf Designer Outlet is introducing a regular, direct bus service from Budapest, making it even easier for Hungarian customers to visit. The 20-person shuttle will depart from downtown Budapest, Báthory Street, at 9 am, with tickets priced at 29 euros. Passengers will have approximately 5 hours to shop, with the return bus leaving at 4:30 pm and arriving back in Budapest in the early evening [[3]].
A Hub for Hungarian Customers
Parndorf Designer Outlet has a significant following among Hungarians, with around 15-18% of visitors coming from Hungary [[1]]. The outlet’s popularity can be attributed to its extensive range of designer brands, including luxury fashion, accessories, and homeware. Moreover, the outlet’s management is committed to catering to Hungarian customers, with plans to increase engagement through press conferences and other initiatives.
Job Opportunities and Economic Impact
The outlet is not only a popular tourist destination but also a significant employer in the region. With over 2,000 employees, including 48% Hungarians and Slovaks, Parndorf Designer Outlet is the largest private employer in Burgenland, Austria. The company’s annual turnover is a staggering 5 billion euros, with a notable contribution from Hungarian customers.
Constant Expansion and Development
Despite the challenges posed by Covid-19, Parndorf Designer Outlet has continued to grow, with 6.8 million visitors in 2023, surpassing its pre-pandemic peak. The outlet is constantly expanding, with new brands and stores being added regularly. McArthurGlen, the global outlet specialist operating the outlet, has a strong presence in Europe, with 24 outlets across 8 countries.
Special Offers and Deals
Visitors to Parndorf Designer Outlet can enjoy exclusive discounts and promotions, with savings of up to 70% on designer brands [[2]]. Additionally, FlixBus offers bus services to the outlet from various locations, starting at just 4.99 euros [[1]]. Whether you’re a bargain hunter or a luxury enthusiast, Parndorf Designer Outlet has something for everyone.
Parndorf Designer Outlet is a must-visit destination for anyone seeking a unique shopping experience. With its convenient bus services, extensive range of designer brands, and commitment to catering to Hungarian customers, this outlet mall is an ideal getaway for a day of retail therapy.
References:
[[1]]FlixBus. (n.d.). Bus longue distance pour Parndorf Designer Outlet. Retrieved from
[[2]]McArthurGlen. (n.d.). Designer Outlet Parndorf. Retrieved from
[[3]]Hourpassion. (n.d.). Parndorf Designer Outlet. Retrieved from
