Sea (Thailand), leading Internet platform providers, including Garena, Shopee and SeaMoney, have projected success in parallel with the growth of the economy and society in the digital age over the past 10 years of Operations in Thailand at Sea Story 2022: Digital Technology for All and unveils a new strategic plan to drive 3 core businesses to improve people’s quality of life and promote business operations of small entrepreneurs with technology. Ready to launch the Sea Academy platform to enhance digital skills for Thai people to move towards a sustainable digital era
Ms. Maneerat Anulomsombat, Chief Executive Officer of Sea (Thailand) said, “Over the past 10 years, Sea (Thailand) has been involved in fulfilling the daily lives of consumers and promoting the operation. Business of small entrepreneurs with technology With the intention to develop the business while strengthening the relevant industries. Today, our services reach millions of Thai people across the country. and truly become part of the digital lifestyle.”
Garena: Continually improve the experienceExtending the game into sports and careers in the digital era
offering a satisfying and diverse gaming experience. Promotion of gaming in the form of sports including creating an ecosystem of e-sports This has resulted in Garena’s outstanding growth over the years. Jagarena games currently reach 654 million players from more than 130 markets worldwide, and if you look back on the growth between 2017 and 2021, the number of active users has grown at an average annual growth of over 65%.
From 2020, “Garina will continue to grow in tandem with the gaming and esports industry. Both as a service provider and game developer Through a wide variety of games that Garena has selected to offer such as Blockman GO (Sandbox type game) and Moonlight Blade (MMORPG type game) as well as Garena Free Fire (Tactical-TPS Survival Open World type game), which we developed. UP yourself on the real user’s website It can also be adapted to suit each market flexibly.
In addition, we will aim to expand the Thai gaming and e-sports industry to new career opportunities and to use games as a medium to continuously develop digital skills through the Garena Academy project and collaborating with universities, government agencies, and various social enterprises. Ms. Maneerat said.
Shopee: respond to buyers–One stop seller continually developed Data and promoteSMEs both in Thai and international markets
In terms of e-commerce business like Shopee, it enters the Thai market as a Mobile-first E-commerce Platform that offers complete services in a single application. This makes it possible to provide an easy, comfortable and safe buying and selling experience for both buyers and sellers as well. Then focus on growing together with the seller business on Shopee. by supporting small entrepreneurs in Thailand to be able to do business more efficiently
With seller skill development programs such as Shopee University and seller business promotion services such as Shopee Seller Centre, which gives sellers access to tools to manage their online store, Warehouse Management System (WMS), Fulfillment Service System. by Shopee and quality logistics, Shopee Xpress and a strong and comprehensive logistics partner network
It also improves the buyer experience and engages the platform with various in-app entertainment. As a result, Shopee has seen strong growth, reaching over 2 billion. Global gross orders in the fourth quarter of 2021. In addition, looking back on the growth between 2017 and 2021, GMV has an average annual growth rate of more than 83%.
“Currently, Shopee operates as a Data Driven business and uses technology as a key factor in creating a good experience. Whether it is the use of data to offer personalized products and services. as well as developing an efficient product search system with AI, and we have also developed a business promotion for sellers on Shopee both in Thai and international markets Recently, we have launched the Shopee International Platform (SIP) project to expand business opportunities by adding sales channels to foreign markets for Thai entrepreneurs.
Shopee will help support store management for participating stores, such as building overseas stores. Product and Stock Management Chatting with buyers and shipping abroad without having to pay a fee The first phase will allow Thai sellers to receive orders from customers in Singapore, Malaysia and the Philippines,” added Ms. Maneerat.
SeaMoney : Fulfill every shopping lifestyleand jointly expand access to financial services to cover
In the digital financial business, SeaMoney started with AirPay, a financial service developed to meet the needs of gamers top-up. Then the scope of service has been expanded to cover more users’ lifestyles, such as movie ticket booking, food ordering, utility bill payment. and top up phone It later became one of the payment gateways on Shopee in 2019 to support the explosive growth of e-commerce. and will be rebranded to ShopeePay in 2021.
Ms. Maneerat also provided additional information regarding the business direction of Sea Money that “In addition to providing a rewarding, convenient and secure payment experience that covers all lifestyles with ShopeePay, which can now support QR Code PromptPay scanning and payment. Seamoney also focuses on expanding other digital finance services. We obtained the first digital personal loan service license from the Bank of Thailand. Currently, Seamony offers digital personal loan services such as SEasyCash. Digital Personal Loan service, cash loan for individuals
which can be used for multi-purpose spending, SEasyCash for Sellers, which aims to help increase liquidity for online merchants, and SPayLater, a financial solution aimed at enhancing liquidity when spending to buy desired products. On Shopee, users can access the products they want with fewer restrictions.”
Expanding expertise from business to the development of social drive projects
In addition to improving the quality of life through various services, Sea (Thailand) also wants to spread the values that we can deliver to society through various social impact projects and cooperation between Sea (Thailand) working with partners from various sectors, including the government sector. private sector, non-profit organization and various social enterprises to support communities in rural areas and reduce social inequality (Inclusive Society) to alleviate the impact of disasters (Disaster Relief).
and to transfer knowledge and digital skills (Digital Education) under the 10 in 10 strategy that aims to create 10 million ‘Digital Talent’ in 10 years. to approximately 4.18 million Thai people
Recently, the Sea Academy website has been launched, a platform that gathers knowledge from various fields of Sea (Thailand) projects, covering 3 areas: 1.) Using e-commerce and doing business in the online era 2.) Digital finance and Safe and 3.) Skills for a career in gaming and esports. And more content will be added in the future, freely accessible to everyone.
“On the occasion of Sea (Thailand)’s 10th anniversary, I would like to thank all customers, partners and employees. who have always been involved in driving Thai society with technology with us Including consumers who give us the opportunity to provide our services as part of their daily lives. In the future, Sea (Thailand) will continue to develop services fully. along with consumers, entrepreneurs, all partners and grow together with the Thai economy and society in the next digital era.” Ms. Maneerat Finally said..
