Participated as the main sponsor of ‘LG Electronics Pak Se-ri World Match Golf Tournament’
LG Electronics sponsors and donates to Se-ri Pak Hope Foundation and Seoul Rehabilitation Hospital
LG Electronics announced on the 27th that it had participated as the main sponsor in the ‘LG Electronics Pak Se-ri World Match Golf Tournament’ held at Bear’s Best Cheongna Golf Club in Incheon on the 26th.
Not only Se-ri Pak, but also LPGA legends such as Annika Sorenstam (Sweden) and Lorena Ochoa (Mexico) participated in the tournament. Although it was a charity event designed to help disabled children and those who dream of golf, the LPGA legends of an era gathered in one place and drew attention.
In addition, young Korean players such as Laura Davis (England), Christie Kerr (USA), Zeng Yani (Taiwan) and Kim Hyo-joo, who are active on the LPGA Tour, as well as KLPGA tour stars Lim Hee-jung Jo A-yeon Park Min-ji Park Hyun-kyung and Hwang Yu-min form a pair. The game garnered cheers from the fans.
A total of 200 million won was raised by adding support for charity events to the buddy fund, which was accumulated up to 50 million won by 1 million won each time players recorded a birdie. The Se-ri Pak Hope Foundation donated 50 million won to the Seoul Rehabilitation Hospital right following the competition.
The hospital plans to purchase dozens of LG Electronics’ mobile screen ‘LG Standby Me’ with donations and use them for rehabilitation treatment of children and adolescents with disabilities. Other donations are managed by the Se-ri Pak Hope Foundation and used to foster talented junior golf players.
LG Electronics has been conducting a donation campaign for Standby Me, which was developed to allow fixed TVs to be moved freely in order to innovate the customer experience. In the meantime, the Standby Me product was delivered to 55 finalists who were selected following receiving requests for stories of difficulties in finding a fixed TV while studying or being treated for a disability.
Lee Ji-sun, director of the Seoul Rehabilitation Hospital, said, “It will help improve the learning environment for children, including children with muscle disorders, who are having difficulty in daily life because they are not free to do activities, and increase the concentration of rehabilitation treatment.” “We will carry out differentiated marketing to inform LG Electronics while fulfilling its corporate social responsibility,” said Jang Jin-hyeok, head of LG Electronics Korea Marketing Communication Group.
By Kim Bong-gu, reporter at Hankyung.com [email protected]