The Future of Movie Theater Advertising: Screenverse Partners with CEN Media Group
Table of Contents
- 1. The Future of Movie Theater Advertising: Screenverse Partners with CEN Media Group
- 2. Revolutionizing Cinema Advertising: A Word with Screenverse & CEN Media Group
- 3. The Future of Cinema Advertising: A Dynamic Duo of Engagement and Innovation
- 4. How will programmatic DOOH in cinema advertising change the way brands target and reach consumers compared to traditional methods?
Movie theaters are undergoing a dynamic change, embracing the cutting-edge world of programmatic DOOH (Digital Out-of-Home) advertising. Leading programmatic DOOH network, Screenverse, has joined forces with CEN Media Group, a prominent DOOH media network specializing in cinema advertising, to deliver immersive brand experiences for consumers. This strategic partnership promises to revolutionize the way brands connect with audiences in this unique and engaging environment.
CEN Media Group boasts an remarkable network of over 1,800 programmatically accessible screens strategically located across 81 U.S. markets. Recognizing the explosive growth potential of programmatic DOOH, projected to surge by 29% this year, CEN Media Group sought a partner with a robust sales force and established industry connections. Screenverse, with its extensive reach and expertise, emerged as the ideal collaborator, poised to amplify CEN Media Group’s impact and revenue potential.
“In 2024, cinema audiences are projected to reach over 18 million viewers weekly, on average. Moviegoers spend anywhere from 15 to 60 minutes in theater lobbies, creating a captive audience ripe for impactful advertising,” explains Daniel Fleischer, Vice President of Supply Partnerships at Screenverse. “By partnering with CEN, we’re not only elevating thier DOOH network as premium media, but also providing advertisers with access to a highly engaged audience in a unique setting.”
This collaboration marks a significant milestone in the evolution of cinema advertising, blending the traditional allure of movie theaters with the precision targeting and measurability of programmatic DOOH. As audiences continue to flock to cinemas, brands are presented with a compelling opportunity to connect with them in a memorable and impactful way.
Revolutionizing Cinema Advertising: A Word with Screenverse & CEN Media Group
The world of advertising is constantly evolving, and the movie theater experience is no exception. Cinema advertising is undergoing a dramatic transformation, fueled by advancements in programmatic digital out-of-home (DOOH) technology and the growing power of data-driven insights. to delve into this exciting shift, we sat down with Daniel Fleischer, Vice President of Supply Partnerships at Screenverse, and Kevin Romano, Founder and CEO of CEN Media Group, two industry leaders at the forefront of this revolution.
“Screenverse is a leading programmatic DOOH network specializing in delivering compelling ad experiences across various venues, with a strong focus on cinema,” explains Fleischer.”As the Vice President of Supply Partnerships, I’m responsible for fostering strategic alliances that expand our network and enhance our offerings to advertisers.”
CEN Media Group, on the other hand, specializes in cinema advertising with over 1,800 programmatically accessible screens across 81 U.S. markets. “We’re committed to providing immersive and effective advertising solutions for brands,” says Romano. “With our vast network and expertise, CEN Media Group aims to be the go-to platform for brands seeking to connect with engaged audiences within the unique environment of movie theaters.”
The two companies recently announced a strategic partnership, a move that highlights the growing importance of programmatic DOOH in the advertising landscape. “With the DOOH advertising sector projected to experience notable growth in programmatic investments,we sought a partner with a robust sales force and established industry connections to maximize our reach and revenue potential,” explains Romano. “Screenverse’s industry-leading ad management platform and expertise made them an ideal choice.”
Their combined expertise and reach aim to provide advertisers with unprecedented access to a highly engaged audience in a captive environment. “We’re not just providing advertisers with access to a large audience; we’re providing them with a highly attentive, engaged audience,” adds Fleischer. “The immersive nature of the theatre experience minimizes external distractions, allowing audiences to fully engage with the advertising content. CEN media screens effectively reach these audiences both before and after the movie. Our partnership with Screenverse will enable more brands to easily access these screens at scale.”
This strategic partnership signifies a significant shift in the advertising landscape, where innovative technology and immersive experiences are transforming how brands connect with consumers. The future of movie theater advertising is undoubtedly luminous, with programmatic DOOH at its core.
The Future of Cinema Advertising: A Dynamic Duo of Engagement and Innovation
Cinema advertising, with its captive audience and immersive environment, has always held a powerful appeal for brands. But when paired with the targeted precision of programmatic DOOH (Digital Out-of-Home),the possibilities truly explode.
This dynamic duo offers advertisers an unmatched opportunity to connect with viewers in a meaningful way, delivering highly personalized and impactful campaigns.
Daniel Fleischer, speaking on the benefits of this partnership, explains, “From our outlook, partnering with CEN Media Group allowed us to expand our network, elevating their DOOH network as premium media in the eyes of buyers, and ultimately providing advertisers with an attentive, engaged audience. It’s a win-win situation.”
kevin Romano further underscores the power of this combination, highlighting the uniquely engaging nature of the cinema experience: “Exactly. the immersive nature of the theater experience minimizes external distractions, allowing audiences to fully engage with advertising content. Our screens effectively reach these audiences both before and after the movie, amplifying the impact of each ad impression.”
But the future promises even more exciting developments. Fleischer and Romano envision a future where cinemas utilize cutting-edge technologies like AI,AR,and VR to create truly personalized ad experiences.
“We envision a future where cinemas will offer seamless, personalized ad experiences, integrating data, AI, and AR/VR technologies.By leveraging these advancements, brands will be able to create truly memorable and impactful campaigns in the cinema habitat,” they explain.
What does this mean for you?
It means that movie theater advertising isn’t just about catching eyeballs; it’s about crafting immersive,memorable stories that resonate with your target audience. It’s about leveraging data and technology to deliver hyper-personalized experiences that leave a lasting impact.
What innovative features or campaigns would you like to see in movie theater advertising? Share your ideas in the comments below!
How will programmatic DOOH in cinema advertising change the way brands target and reach consumers compared to traditional methods?
Archyde Exclusive: Pioneering the Future of Cinema Advertising
Archyde sits down with Daniel Fleischer, Vice President of Supply Partnerships at Screenverse, and Kevin Romano, Founder and CEO of CEN Media Group, to discuss their groundbreaking partnership and the future of programmatic DOOH in cinema advertising.
Archyde (AC): Thank you both for joining us today. Let’s dive right in. Screenverse and CEN Media Group have recently formed a strategic partnership. Can you tell our readers what this means for the world of cinema advertising?
Daniel Fleischer (DF): thanks for having us. This partnership is a significant milestone in the evolution of cinema advertising. By combining Screenverse’s industry-leading programmatic DOOH platform and CEN’s extensive cinema network, we’re offering advertisers unparalleled access to a highly engaged, captive audience in a premium advertising environment.
Kevin Romano (KR): exactly.We believe that this collaboration will set a new standard for cinema advertising. Brands will now have the prospect to reach consumers with precision targeting and real-time data-driven optimizations, all within the immersive and engaging setting of movie theaters.
AC: That’s exciting. Let’s talk more about the advantages of programmatic DOOH in cinema. What sets it apart from traditional cinema advertising?
DF: Unlike traditional cinema advertising, which is frequently enough static and limited in its targeting capabilities, programmatic DOOH allows for dynamic content that can adapt to various factors in real-time. This could be based on weather conditions, local events, or even live sports scores. It’s all about relevance and impact.
KR: Absolutely. And with our vast network of programmatically accessible screens, brands can now reach consumers in over 81 U.S. markets, creating consistent and coordinated campaigns that scale seamlessly across different theater lobbies and even movie screens.
AC: With such a large network, how do you ensure the quality and effectiveness of these campaigns?
DF: Our platform uses advanced algorithms and machine learning to optimize ad placements and frequencies. we also have a dedicated team dedicated to monitoring and analyzing campaign performance, ensuring that brands get the most out of their ad spend.
KR: Plus,our partnership with Screenverse brings additional resources and expertise to the table. Together, we’re committed to delivering the highest standards of quality and effectiveness in cinema advertising.
AC: Looking ahead, how do you see this partnership shaping the future of cinema advertising?
DF: I think we’ll see a shift towards more data-driven, targeted campaigns that leverage the full potential of programmatic DOOH. This partnership is just the beginning. We’re already exploring new ad formats and experiences that will continue to push the boundaries of what’s possible in cinema advertising.
KR: I agree. The future is shining for cinema advertising, and we’re excited to be at the forefront, working together with Screenverse to revolutionize the way brands connect with audiences in movie theaters.
AC: Thank you both for sharing your insights. we’re certainly looking forward to seeing this revolutionary partnership unfold.
Stay tuned to Archyde for more updates on the dynamic world of cinema advertising and beyond.
