With such a chance of success, it is inevitable that people will flock to the television. More than half of the Dutch (57%) indicated before the start of the sports summer that they would watch the Olympic Games. A reach of millions is therefore within reach, because everyone is watching.
Even if it is at night, or in the morning. For example, during the Olympic Games in Tokyo in 2021, on a Friday morning, no fewer than 1.4 million people watched the Dutch women’s hockey team win gold in the final. Imagine what it does to the viewing figures now that the Olympic Games are taking place in our time zone and such matches can be seen in the evening!
