2023-04-18 01:42:02
Launched worldwide at Cosmopack Bologna, the Pure On-The-Glow Concealer (a liquid concealer with a transparent and luminous finish with an instant moisturizing effect) and the Pure Easy-Peasy-Glow Concealer (a lightweight formulation that provides instant hydration with a lightweight finish and medium coverage to create a natural look) joins Schwan Cosmetics’ face line.
Combine color and skincare
Inspired by skinimalism, with the aim of simplifying the daily beauty routine of consumers, these new products combine colors and benefits for the skin.
« Our team of experts worked hard to achieve the perfect balance of the formula, which contains hyaluronic acid and erythritol, a fermented sugar derivative with moisturizing properties. The skin is thus refreshed and hydrated. We intend to continue to explore the intersections between color and care in our future R&D investments. This new concealer concept is just the beginning of our commitment to creating innovative facial products that perfectly combine the benefits of skincare ingredients with the power of makeup. “, explain Katrin Hollmann-Raabe, director of formula development at Schwan Cosmetics.
Proven effectiveness
Clinical studies have highlighted the many benefits of these new skin correctors. ” Our efficacy study [1] confirmed that over 90% of volunteers showed a significant reduction in eye bags and an increase in skin firmness, smoothness and hydration “, underline Leonardo Luce, Head of the Color & Care Competence Unit, Schwan Cosmetics.
In addition, 91% of consumers reported smoother skin around crow’s feet and 100% noted a moisturizing effect on their skin following applying concealers.
Along with these new products, Schwan Cosmetics also introduced a broader set of highlighters, blushers and primers focused on comfort and a personalized approach to hybrid makeup. Schwan Cosmetics notably unveiled its first felt-tip liquid eyeliner and showcased its makeup cosmetic pencils made from sustainable and biodegradable Sulapac biomaterials.
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