2024-08-27 14:48:57
Le Touquet’s Plan B aims to maintain its position in the school supplies competition
Reading time:
6 min
On this Monday afternoon, in the back room of the Paris Street Bookstore, Yves Chertok was busy sorting 50 boxes of school supplies Ordered by Maxence-Van-Der-Meersch Institute Those that have been prepared and labeled with students’ names are piled up in the store waiting to be delivered.
Back-to-school day was drawing near, and there was no time to lose. Two copies, binders, pens, notepads, the Tukay Press staff went through his list and took every item stored on the shelf. I did this methodically so as not to forget anything. He explained. Every box is rechecked before being closed. »
This work is at the service of educational institutions in the sector (230 boxes have been delivered to the College of Saint-Joseph in Étaples), Delphine DoskeNewsroom Manager, has been providing this service for three years. When the school bookshop in Étaples closed, I took over some of the customers. It supplied learning materials to institutions such as St. Joseph’s College and private schools. I reduced my prices to continue working with them. It’s a big logistics, but for a business like mine it’s essential to generate additional income. This compensated for the reduction in stationery purchases. You should know that three quarters of the turnover of publishing houses comes from book sales and publishing houses, but prices are regulated and margins are low. We need to diversify. »
“No parents’ list this year”
These large orders Free the parents’ minds from having to take care of it » But they are still free to accept or not accept the service. If they do it themselves Stationery bookstores are no longer popularwhich harms the interests of wholesalers or large retailers. ” This is the first time this school year that no parents have prepared a supply list for me.”, Delphine Doske pointed out. This is proof that things have changed. I think low-cost brands like Action by Rang-du-Fliers are hurting us. I understand that there are several children whose parents are paying attention to their children’s purchasing power. The quality of the product and the advice we offer no longer carry much weight compared to the low price. »
In the future, the business also plans to pick up pilgrims’ employees and contact other schools to provide this service. She will also ask the company for help Office EquipmentThe diversity necessary to continue operating the news center and its 15 employees.
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