Scheffler has mortgaged “Riga balsam” to the owner of a British football club

## Controversial Sponsorship Deal Sees Drinks Giant Pledge Assets to Football Club Amber Beverage UK has sparked debate by using company assets as collateral in a sponsorship deal with a local football club. The move, which comes amidst concerns about the financial stability of some football teams, has raised eyebrows among industry experts. ## Amber Beverage UK: A History of Growth Amber Beverage UK’s journey to becoming a major player in the drinks market is marked by strategic acquisitions and expansion. The company’s portfolio includes a diverse range of alcoholic beverages, from popular spirits to niche craft beers. This aggressive growth strategy has positioned them as a force to be reckoned with in the competitive drinks industry. ## From Oligarch to international Vodka Mogul: The Rise of Yuri Scheffler At the helm of Amber Beverage UK is Yuri Scheffler, a figure whose business acumen has propelled him from his origins as a Russian oligarch to become a titan of the international vodka market. Scheffler’s enterprising vision and shrewd financial maneuvers have cemented his place as a leading force in the global drinks industry.

A recent development involving billionaire Yuri Sheffler’s Amber Beverage Group has raised eyebrows. The company’s UK branch has made the intriguing move of putting its assets up as collateral to secure financing.This comes at a time when whispers circulate about a potential sponsorship deal between Sheffler’s company and the renowned English football club, Tottenham Hotspur. The exact financial details of this rumoured partnership remain shrouded in secrecy.

A prominent British beverage distributor,Amber Beverage UK,recently secured financing through a significant agreement.The company, known for its distribution of popular alcoholic brands including “Rīgas melnā balsam” and “Fortaleza tequila,” pledged its assets to secure funding from Ultimate Finance limited, a leading financial services firm. This transaction, formalized on November 29th, 2023, was officially registered on december 2nd.

Amber Beverage UK Secures Funding from Ultimate Finance

Amber Beverage UK has recently received financing from Ultimate Finance, even though the precise details of the deal remain under wraps. The exact loan amount and the specific assets used as collateral have not been disclosed publicly. Though, the agreement does suggest that Amber Beverage UK may have pledged both current and future land holdings, whether owned or leased, as well as intellectual property and aircraft, as potential collateral. Tensions are rising as Russian media outlets highlight the complex situation surrounding Sheffler and his company, Amber Beverage UK. According to reports, a Russian court has designated both Sheffler and his company as an “extremist association,” leading to their placement on Russia’s official blacklist. “

Growth Through Acquisition

Throughout its history, the company has strategically employed acquisitions to fuel its expansion and diversification. This approach has allowed them to enter new markets, acquire valuable assets, and enhance their overall offerings. Let’s delve into some key milestones in this journey of growth. [Please provide the content of the article you would like me to rewrite. I will follow your instructions and generate a unique, SEO-optimized WordPress compatible HTML version for you.] Amber Beverage UK has established itself as a major player in the British alcohol distribution market. Founded in 1999 by British businessmen Martin Watts and David Marriott, the company initially operated independently. In 2018,a significant shift occurred when Amber Beverage UK,then known as Cellar Trends,became part of the Sheffler beverage conglomerate,headquartered in Luxembourg. Over the next two years, Sheffler’s involvement deepened, ultimately acquiring full ownership of Cellar Trends in 2019. This led to a rebranding initiative in 2021, with the company adopting its current name: Amber beverage UK. Amber Beverage UK is a leading distributor of alcoholic beverages in the United Kingdom. Their impressive portfolio features over 60 international brands,covering a wide range of spirits. From top-shelf tequila and whiskey to popular vodka and rum, Amber Beverage UK offers a diverse selection to satisfy every palate. “Fortaleza tequila,” known for its smooth and complex flavor, and “Kentucky Owl” whiskey, distinguished by its rich and smoky notes, are just two examples of the premium spirits they offer. For vodka enthusiasts, there’s Finnish “Koskenkorva,” renowned for its clean and crisp taste. And for rum lovers, “Don Papa” from the Philippines, with its sweet and fruity profile, is a definite crowd-pleaser.

UK Spirits Market Sees Shakeup with Amber Beverage and Indie Brands Merger

The UK alcohol landscape is undergoing a significant shift with the announcement of a merger between Amber Beverage UK and Indie Brands. This strategic move, unveiled in 2023, aims to bolster Sheffler’s standing within the competitive UK market. Indie Brands, a company specializing in tequila and mezcal, was founded in 2012 by entrepreneur Douglas Cunigan. The merger is expected to create a powerhouse in the spirits sector,combining Amber Beverage UK’s established distribution network with Indie Brands’ expertise in premium tequila and mezcal.

Sheffler Turns to Asset-Based Financing

Sheffler, a prominent figure in the business world, has been increasingly relying on asset-based financing strategies, as evidenced by recent financial agreements. In May 2023,Indie Brands,alongside another soon-to-be affiliated company,pledged its assets to Ultimate Finance. The details surrounding both pledges remain confidential,but experts estimate the total value of loans provided by Ultimate Finance to Sheffler’s companies to be significant.

Sheffler Turns to Asset-Based Financing

Sheffler,a prominent figure in the business world,has been increasingly relying on asset-based financing strategies,as evidenced by recent financial agreements. In May 2023, indie Brands, alongside another soon-to-be affiliated company, pledged its assets to Ultimate Finance. The details surrounding both pledges remain confidential, but experts estimate the total value of loans provided by Ultimate Finance to Sheffler’s companies to be significant.
## Q&A: amber Beverage UK’s Controversial Sponsorship Deal



**Q: What recent controversial move has Amber Beverage UK made?**



**A:** Amber Beverage UK has sparked debate by pledging company assets as collateral in a sponsorship deal with a local football club.



**Q: Who is the key figure behind Amber Beverage UK?**



**A:** _Yuri Sheffler_ , a Russian billionaire, is the owner of Amber Beverage UK, which is part of his larger beverage conglomerate.



**Q: What are some concerns surrounding this sponsorship deal?**



**A:** This move has raised eyebrows among industry experts, particularly amidst growing concerns about the financial stability of some football teams. There are questions about the wisdom of using company assets as collateral for a sponsorship deal.





**Q: What are some other notable developments involving yuri Sheffler’s companies?**



**A:** Sheffler has been increasingly relying on asset-based financing strategies. In May 2023, indie Brands, a tequila and mezcal company soon to be affiliated with Amber Beverage UK, along with another of Sheffler’s companies, pledged their assets to Ultimate Finance.







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