Scarlett Johansson Sues AI for Unauthorized Use of Voice in Ad: Latest Update on the Controversy

2023-11-08 17:20:02

News culture Scarlett Johansson (Marvel) is stolen by an AI. She decides to sue her

Published on 08/11/2023 at 6:20 p.m.

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Artificial intelligence continues to make headlines. This time for bad. Scarlett Johansson (known in particular for her role as Black Widow in the Marvel universe) files a complaint following her voice was used without consent in an ad.

The controversies surrounding artificial intelligence never end. This time, it’s Scarlett Johansson (known in particular for her role as Black Widow in the Marvel universe) who pays the price. A company reproduced his voice in an ad with artificial intelligence. The star appeared in a 22-second video published on X (formerly Twitter) promoting the “Lisa AI: 90s Yearbook & Avatar” application. The software allows you to generate avatars from a photo of yourself using an algorithm.

“What’s up guys? It’s Scarlett and I want you to come with me…” the video begins. What follows is a scroll of photos generated by the application. Fake voice imitating actress continues to promote AI app. “It’s not limited to avatars. You can also create images with texts and even your AI videos. I think you shouldn’t miss it” finished the ad. Only a small notice states “Images produced by Lisa AI, this has nothing to do with this person”.

Scarlett Johansson’s reaction doesn’t make you wait. The American-Danish’s lawyer announced thata complaint had been filed once morest the application. “We don’t take these things lightly,” Kevin Yorn, the actress’ lawyer, told Variety. “We will use all legal remedies available to us,” he concludes.

Other Hollywood stars also victims of AI

This is not the first time that a Hollywood star has been “used” by an AI. An ad for dental insurance used an image of Tom Hanks without his opinion to promote the service. “I have nothing to do with this,” the American star warned on Instagram in October. He recently spoke of his fears around the use of artificial intelligence. The actor notably assured that he expected to be replaced by an AI version of himself following his death in the podcast of British comedian Adam Buxton.

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