"SBI Securities" Ranked 3rd Overall! "New NISA" Securities Company Satisfaction Ranking Announced, Evaluated by Over 3,000 Users | Otonanswer
Otonanswer | Adult educational entertainment variety show
2024.07.06
author: Otonanswer Editorial Department
The results of a survey on satisfaction with "New NISA Securities Companies" have been announced. Which securities company was chosen as number one overall?
The "New NISA" program began in January 2024. Many people have started managing their assets for the first time during this period, but which securities company are they using? Research company Oricon ME (Minato-ku, Tokyo) has announced the "2024 Ranking of New NISA Securities Companies with High Satisfaction," which summarizes the results of a survey conducted as part of the "Oricon Customer Satisfaction Survey."
1st place: Top in 5 categories
The survey was conducted from April 5 to 15, 2024, targeting people nationwide aged 18 to 74 who "manage assets or trade in the new NISA account introduced at a securities firm on January 1, 2024" (excluding people who only have old NISA accounts). 3,247 valid responses were obtained. The number of companies surveyed was 26 (excluding securities firms that only handle face-to-face account opening and trading).
Coming in third overall was SBI Securities (69.5 points). In the ranking based on the seven evaluation criteria, SBI Securities received the highest rating for "Products offered." Many users commented on fees and the number of products offered, including "There is a wide variety of products and many that are free of fees/cheap (woman in her 40s)," "It’s easy to purchase as part of the New NISA, and it’s easy to check the asset status of each account (New NISA, Old NISA, and General) (man in his 30s)," and "The variety of products. I liked the fact that you can earn V Points by saving with your credit card (man in his 50s)."
Coming in second overall was Matsui Securities (69.6 points). In the ranking by evaluation item, it received the highest rating for "support system." Users commented, "There were a lot of videos introducing stocks, so it was good that it was suitable for beginners (male in his 30s)," "The UI is easy to use, and it’s easy to set up (male in his 30s)," and there were also many comments regarding the staff, such as, "The staff at the counter are kind and polite, so I can leave it to them with confidence (male in his 40s)."
Coming in first overall was Rakuten Securities (71.4 points). In the ranking by evaluation item, it took first place in five categories: "Opening an account," "Ease of operation," "Ease of earning points," "Provided information," and "System security." In the ranking by category, it came in first in all age groups: "30s," "40s," "50s," and "60+."
Users have commented, "The website has been revamped with the New NISA, and my current situation has been visualized on an illustrated screen, making it easier to understand. I can really feel my savings and assets are increasing, and it’s easy to see my most recent transactions (woman in her 50s)," "Together with the launch of the New NISA, they have started awarding points based on the balance of investment trusts held, and unlike other securities companies, they have not yet made any worsening changes to credit card savings (woman in her 30s)," and "I can pay for my savings investment limit with my Rakuten Card and receive points back (woman in her 50s)."
Are you using a securities company with the New NISA? (Otonanswer Editorial Department)
[1st to 5th place] There are still more highly rated "New NISA" securities companies! Speaking of the securities company in 4th place, which was only 0.6 points behind "SBI Securities"!
SBI Securities Ranked 3rd Overall! "New NISA" Securities Company Satisfaction Ranking Announced, Evaluated by Over 3,000 Users
"New NISA" Securities Company Satisfaction Ranking: Who Came Out on Top?
The "New NISA" was launched in January 2024, prompting many individuals to embark on managing their assets for the first time. So, which securities company are you using? Oricon ME, a research company based in Tokyo’s Minato-ku, has released the "2024 Ranking of New NISA Securities Companies with High Satisfaction," summarizing the results of a survey conducted as part of their "Oricon Customer Satisfaction Survey." Let’s dive into the key findings and see which securities company emerged as the most customer-centric.
Key Findings:
- Survey Period: April 5 to 15, 2024
- Target Audience: Individuals nationwide, aged 18 to 74, who "manage assets or trade in the new NISA account introduced at a securities firm on January 1, 2024" (excluding those with only old NISA accounts).
- Total Responses: 3,247 valid responses were obtained.
- Number of Companies Surveyed: 26 (excluding securities firms handling only face-to-face account opening and trading).
- Survey Criteria: Seven evaluation criteria were used to assess customer satisfaction.
The Top 3 Securities Companies:
1. Rakuten Securities (71.4 points)
Overall: First place
Top Ranking in Five Categories: "Opening an account," "Ease of operation," "Ease of earning points," "Provided information," and "System security."
Category Ranking: First place in all age groups: "30s", "40s", "50s", and "60+".
User Comments:
- "The website has been revamped with the New NISA, and my current situation has been visualized on an illustrated screen, making it easier to understand. I can really feel my savings and assets are increasing, and it’s easy to see my most recent transactions (woman in her 50s)."
- "Together with the launch of the New NISA, they have started awarding points based on the balance of investment trusts held, and unlike other securities companies, they have not yet made any worsening changes to credit card savings (woman in her 30s)."
- "I can pay for my savings investment limit with my Rakuten Card and receive points back (woman in her 50s)."
2. Matsui Securities (69.6 points)
Overall: Second place
Top Ranking in One Category: "Support system"
User Comments:
- "There were a lot of videos introducing stocks, so it was good that it was suitable for beginners (male in his 30s)."
- "The UI is easy to use, and it’s easy to set up (male in his 30s)."
- "The staff at the counter are kind and polite, so I can leave it to them with confidence (male in his 40s)."
3. SBI Securities (69.5 points)
Overall: Third place
Top Ranking in One Category: "Products offered"
User Comments:
- "There is a wide variety of products and many that are free of fees/cheap (woman in her 40s)."
- "It’s easy to purchase as part of the New NISA, and it’s easy to check the asset status of each account (New NISA, Old NISA, and General) (man in his 30s)."
- "The variety of products. I liked the fact that you can earn V Points by saving with your credit card (man in his 50s)."
SBI Securities: A Closer Look
SBI Securities, despite coming in third overall, received the highest rating for its "Products offered." This speaks volumes regarding the breadth and depth of its product portfolio, catering to a diverse range of investors. The user comments highlight the key features that resonated with them:
- Wide Product Variety: Appreciating the breadth of investment products available, many users described the range as "wide" and "diverse."
- Fee-Friendly Choices: Many users noted the presence of "free of fees/cheap" products, indicating that SBI Securities offers cost-effective investment options.
- Easy Access and Management: Users highlighted the ease of purchasing investments under the New NISA framework and the user-friendly interface for checking asset status across different accounts.
Beyond the Top 3: Discover More Highly Rated Securities Companies
While Rakuten Securities, Matsui Securities, and SBI Securities emerged as the top performers, the survey also identified other securities firms with high customer satisfaction ratings. Remember, choosing the right securities company is a personal decision based on your specific needs and preferences.
Making the Right Choice: Consider Your Investment Goals
It’s crucial to carefully consider your investment goals before selecting a securities company. The "New NISA" offers a valuable opportunity to build your wealth over the long term. Remember to:
- Research and Compare: Explore different securities companies, examining their product offerings, fees, customer service, and user experience.
- Understand Your Investment Profile: Identify your risk tolerance, investment horizon, and financial goals.
- Seek Professional Advice: If needed, consult with a qualified financial advisor to receive personalized guidance in choosing the right investment strategies and securities company.
