2023-10-22 12:46:36
The country’s major supermarket chains are engaged in an online discount battle, but what’s the best way to save?
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See what Sylvain Charlebois, agri-food industry specialist at Dalhousie University, thinks.
“The banners are targeting increasingly nomadic consumers. Customers shop a lot more and look for discount banners and are less and less loyal,” says Mr. Charlebois.
“A lot of people will look for information online before leaving the house, so the battle is virtual as much as in the store. More and more, we are offering quite attractive discounts online,” he explains.
“We can save between 5 and 10%, which is roughly the current food inflation rate.”
“In store, that’s where you see the discounts”
According to the expert, online sales represent around 3% of turnover; this low number can be explained “mostly [par le fait que] people who shop online will also come to the store.”
“It’s very rare that people buy everything online in terms of food,” he says.
Mr. Charlebois believes that it is ideal to opt for a hybrid mode: both online and in-store.
“In stores, that’s where you see the discounts. “Enjoy it tonight” at 50%, there are none online”
To ensure the freshness of food, in particular, it is best to go directly to food retailers.
“It’s a detail that people can’t ignore. People want to see fresh produce. To grant the power to a foreigner to choose their bananas, their oranges, their tomatoes, many are not ready to do that,” he concludes.
Obviously, for non-perishable products, there is no impact on quality.
Watch the full interview in the video above.
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