2024-04-25 18:13:03
Oil giant Saudi Aramco announced – Thursday – a 4-year global partnership agreement with the Fédération Internationale de Football Association (FIFA), a few months before the announcement of the host country for the 2034 World Cup, including Saudi Arabia. is the only candidate.
The giant group, largely owned by the Saudi government, said in a statement: “Saudi Aramco has become FIFA’s main global partner, and its exclusive partner in the energy category… The partnership will last 4 years and includes sponsorship of numerous events, including the 2026 FIFA World Cup and the 2027 FIFA Women’s World Cup.”
She stressed: “The agreement is based on a shared commitment to innovation, development and the launch of high-impact social initiatives that are in line with FIFA’s mission to make football more global.”
The statement said both parties intend to “harness the power of football to create social initiatives with impact around the world.”
The statement quotes Amin Nasser, chairman and CEO of Aramco: “We are proud to begin a wonderful journey…with FIFA, through which we aim to contribute to the development of football and benefit from the power of sport and of its positive effects. impact on the lives of people around the world.
Aramco becomes a major global partner of FIFA. This partnership builds on our shared commitment to innovation, development and the creation of impactful social initiatives.https://t.co/VxwsxatOCl@FIFAcom #aramco pic.twitter.com/hwJc4mh223
– aramco (@aramco) April 25, 2024
In turn, FIFA President Gianni Infantino welcomed Aramco to the “FIFA Partners” family.
He said in statements reported by the press release: “We are pleased to welcome Saudi Aramco to the FIFA family of global partners. This partnership will contribute to helping FIFA successfully host its major tournaments over the next four years “.
Saudi Arabia aspires to become a global sporting power and is the only candidate to host the 2034 World Cup, with the host country expected to be officially announced at the end of this year.
Saudi Arabia, closed for decades, has hosted the Dakar Rally since 2020 and a Formula One race series since 2021. It launched the “Live Golf” league and hosted high-profile boxing matches, while attracting international football stars, notably the Portuguese Cristiano Ronaldo and the Brazilian Neymar.
Aramco has a portfolio of sports investments, as the giant company owns the Saudi club Al-Qadisiyah, in addition to its partnership with the Aston Martin Formula 1 racing team.
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