Saudi Arabia’s Bid for 2034 World Cup: Official Identity and Campaign Launch

Saudi Arabia’s Bid for 2034 World Cup: Official Identity and Campaign Launch

2024-03-01 20:41:34

The Saudi Football Federation announced the launch of the campaign and official identity for the Kingdom’s bid to host the 2034 World Cup, for the first time in Saudi Arabia and the second in the Middle East and the Arab world.

Saudi Arabia became the only country to submit a bid to host the 2034 World Cup last November, only 27 days following announcing its campaign, which culminates an amazing year with the arrival of major stars in the Saudi Professional League, led by Portuguese Cristiano Ronaldo and Brazilian Neymar.

Under the slogan “Together we grow”, the union launched its campaign, saying that it is based on 3 goals:

  • Human capabilities development.
  • Football development.
  • Developing bridges of communication.

The federation said in its statement, “The design of the visual identity reflects the essence of the Kingdom’s cultural heritage and its vibrant young society.”

He added, “The file’s logo consists of several colored stripes decorated with many symbols related to football. These strips were designed in the shape of the number 34,” referring to the 25th edition of the World Cup in 2034.

In addition to this identity, which the Union confirmed that “it mimics the shape of the geographical map of the Kingdom of Saudi Arabia (…) and reflects the great diversity that characterizes Saudi society and the charming terrain of the Kingdom.” A video was published, filmed in different regions in Saudi Arabia, with the participation of current and former football stars.

In this context, the President of the Saudi Federation, Yasser Al-Meshal, said that submitting the candidacy file “comes as an important step in the Kingdom’s sporting and football journey in particular (…) and an open invitation to the world to join us on this journey.”

Football in particular and sports in general are a major component of “Vision 2030” launched by Saudi Crown Prince Mohammed bin Salman.


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