2023-10-19 08:54:44
sally cake
[Yahoo News Report]Sara Lee “Sari Cake” is the collective memory of many Hong Kong people. The frozen cakes and various desserts they produce are quite famous. However, Sara Lee Australia’s food production business has encountered major challenges recently: Australian media reported that the “Sara Lee Australia” business entered the “voluntary administration” process on October 17, and a consulting company is currently managing Sara Lee Australia’s business. Finance, is seeking restructuring, and selling is not ruled out. After the news came out, many people were worried that they would no longer be able to eat Sally cakes. However, in fact, “Made in the United States” Sally cakes are still sold in the United States and other places, so there is no need to be pessimistic.
American brands are getting bigger and bigger. Australian production operations have been going on for half a century.
The history of Sara Lee can be traced back to 1935: American Charles Lubin purchased a bakery in Chicago. Later, the business grew bigger and bigger, and in 1949 he established “Kitchens of Sara Lee”. Sara Lee In fact, she is Lubin’s daughter. Lubin passed away in 1964, but the group continued to grow. In 1971, the group established a large-scale factory in Lisarow, New South Wales, Australia, making Sally Cake even more global. Although “Sara Lee Australia” did not explain the reason for arranging “voluntary trusteeship” this time, they were accused of facing problems such as high production costs.
Charles Lubin is the founder of Sara Lee. In 1935, at the age of 32, Lubin purchased a bakery in Chicago, which became the beginning of this large-scale enterprise. The picture shows Charles displaying the company’s frozen products in the 1950s. (Photo: Sara Lee Desserts)
Sara Lee is the daughter of Charles Lubin, and Lubin even turned his daughter’s name into a company brand.
Affected by this incident is “Sara Lee Australia”. Information shows that the products of “Sara Lee Australia” will be sold to the Asia-Pacific region, including Australia, New Zealand, Southeast Asia, and the Middle East. The Sara Lee cakes currently sold in supermarkets in Hong Kong originate from “Sara Lee Australia”, which can be clearly seen on the packaging. The origin is Australia (red arrow), and the brand logo is “Est. 1971 Sara Lee Lisarow NSW”. In fact, “Sara Lee Australia” is not the only one still producing “Sara Lee Cake”. (Click to enlarge)
The company has now hired “FTI Consulting” to conduct the “voluntary trusteeship” process. The trustee Vaughan Strawbridge said that there are still more than 200 employees working at Lisarow’s factory. Strawbridge also stated that in order to maintain business prospects, they are working closely with the management and employees of Sara Lee Australia. The company is still in operation, and they will arrange business restructuring or sale, hoping to continue to maintain Sara Lee Australia’s food production. Sara Lee Australia’s market share of frozen desserts now exceeds 50%, and Strawbridge said he believes many companies will be interested in acquiring the business.
[Whatis”voluntarytrusteeship”?】
“Voluntary Administration” (Voluntary Administration) is one of the ways to deal with corporate financial difficulties in the company laws of many countries. If the company faces financial difficulties, the board of directors can voluntarily appoint a trustee to take control of the company. During the voluntary administration process, the trustee will review the company’s finances and even handle the assets, during which the company can continue its daily business operations. If the debt repayment process goes smoothly, the “voluntary trusteeship” can be terminated and control of the company will return to the board of directors; otherwise, the company will face liquidation.
As early as 2013, multinational food giant McCain purchased Sara Lee’s Australian business from Sara Lee’s parent company. Although Sara Lee Australia has changed hands, McCain is still allowed to use the trademark labeled “Sara Lee Australia” in the Asia-Pacific region. In 2021, McCain sold Sara Lee Australia to New Zealand private equity company South Island Office (SIO) for A$95 million (HK$469 million), and SIO later merged with another food company “The Original Foods Baking Co.”
Having accompanied generations of Hong Kong people, will they ever be able to eat Sally cakes in the future?
When Sara Lee will enter Hong Kong may be a question that many people want to know. Netizens have uploaded advertisements for “Sally Cake” to YouTube in the past. The earliest version is estimated to date back to the late 1980s. Therefore, “Sally Cake” has been accompanying Hong Kong people for more than 30 years. No wonder this news came out. Many netizens are worried that they will never be able to taste the taste of “Sally Cake” once more.
But things are not necessarily so pessimistic: as mentioned earlier, Sara Lee’s Australian business was affected by this incident; in fact, Sara Lee Australia is not the only one still producing Sara Lee cakes. “Yahoo News” checked the information and found that Sara Lee’s frozen dessert production business in the United States is operated under the name of a subsidiary “Sara Lee Desserts, Inc.”, and their trademark is slightly different from the “Sara Lee Australia” trademark: Sara Lee Australia They are marked as “Est. 1971” and “Lisarow NSW”; as for the American “Sara Lee Desserts, Inc.” trademark, it only has the word “Sara Lee”. Currently, Sara Lee Desserts products are still sold in supermarkets in the United States and other places, and the products are marked as being made in the United States. Therefore, if the Sara Lee Australian brand really no longer appears in the future, everyone can consider switching to Sara Lee cakes from “Made in USA”.
Sara Lee cake products are still sold in many places in the United States. These products are made in the United States (see picture on the right), and the trademarks do not indicate that they are of Australian origin. If the Sara Lee Australian brand disappears in the future, you may consider switching to Sara Lee cakes made in the United States. I believe there will be little difference. (Click to enlarge)
Sara Lee Australian trademark (left) and Sara Lee American trademark (right). The Sara Lee Australian trademark will indicate that they are from Australia.
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