2024-06-12 14:20:20
This Wednesday, June 12, in Nyon, the Société Anonyme pour le Pumpage et l’Aduction de l’eau du lac de la area Nyonnaise (SAPAN) offered its distinctive summer season marketing campaign to lift consciousness of the justified consumption of ingesting water. Within the presence of its president, Mr. Claude Bosson, and its director, Mr. Serge Guebey, SAPAN offered the varied helps for an “offbeat” marketing campaign geared toward attracting the eye of the inhabitants. Two video spots and their poster variations will actually attraction to the residents of the area with out making an attempt to make them really feel responsible, utilizing a humorous tone. This marketing campaign notably advantages from a partnership with public transport within the Nyon area (TPN), represented right now by its director, Mr. Emmanuel Laurent, which provides exhibition areas in its regional trains and buses. The varied components of this marketing campaign with the slogan “You had to consider it first” will even be seen on social networks.
Complement, not substitute
For SAPAN, whose mission is to offer high quality ingesting water to greater than 64,500 residents in 20 municipalities within the Nyon district, the time has come for thorough reflection. As a result of in a area with robust demographic growth, SAPAN must make massive investments within the coming many years to make sure the availability of ingesting water when pure sources are now not enough. However this growth, which is undoubtedly essential, can’t be achieved with out collective consciousness. It’s truly not potential to think regarding pumping the water from Lake Geneva and filtering it with out limits. Firstly, as a result of the operation is pricey by way of power and infrastructure, then as a result of it might be a headlong rush that our age characterised by local weather change can not afford. Confronted with such challenges, the inhabitants will even have a job to play.
After greater than 45 years of exercise, SAPAN SA, whose existence was kind of solely recognized to regional political representatives, has right now chosen to make its missions recognized to most people. And this for one cause: to lift consciousness. In reality, behind the water that flows from the faucet in summer season lies advanced infrastructures and drastic technical, administrative and monetary administration of them. Water is uncommon: let’s put it aside! Along with finishing up its primary missions, SAPAN now goals to convey a message of consciousness.
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