São Paulo participates in the BIG Festival 2023

2023-06-29 13:56:11

São Paulo participates in the BIG Festival 2023 to present business opportunities in the Games and E-sports sector in the city

Main center of creativity and business in games in Brazil, the city of São Paulo participates in the BIG Festival and will exhibit its initiatives and programs to support the electronic games and e-sports sector during the 2023 edition of the BIG Festival, the biggest games festival in Latin America, which takes place from June 28 to July 2, 2023, at São Paulo Expo.

The participation of the City Hall of São Paulo is promoted by SP Negócios,
Promotion of Investments and Exports in the city, and by Ade Sampa, São Paulo Development Agency, which together will have a stand at the event and will hold the “SP Tech Summit Games”, a circuit of lectures and content that has the mission of exposing the panorama of the gaming sector in the city of São Paulo.

City of São Paulo participates in the BIG Festival and will have a stand with a program with specialists and companies accelerated by Sampa Games, the City Hall’s promotion program

“The gaming industry is constantly growing, with an annual turnover of more than US$ 200 billion. In Brazil, the scenario is no different, more than 75% of Brazilians are fans of some type of electronic game, being dominated by women, who make up more than 53% of the amount. The São Paulo City Hall is a great partner in the sector and might not fail to participate in the Big festival, an initiative that strengthens the games market, in addition to promoting tourism and the economic development of the Capital”, declares the Secretary for Economic Development and Work, Aline Cardoso.

Participation of more than 15 companies

During the four days of the event, more than 15 companies from the sector and specialists in the area will be part of this program that will show the potential of the games and e-sports sector in the city, present public and private development lines, offer ways for professionalization and structuring of business, in addition to offering insights to generate even more value for the São Paulo ecosystem.

“The games sector is one of the most prosperous in the country and the city of São Paulo is at the heart of the development of this ecosystem. Participating in the BIG Festival is an opportunity for the city to publicize the actions and public policies developed in favor of the development of the Games and E-Sports sector, which promotes technological innovation, in addition to generating business and highly qualified jobs”, says Michael Sotelo Cerqueira, Director of Investments at SP Negócios.

Sampa Games – São Paulo participates in the BIG Festival

The public at the event will also have the opportunity to learn regarding and experience the games developed by companies accelerated by Sampa Games, a program run by the City of São Paulo aimed at companies or game groups, which aims to encourage the inclusion of low-income youth in the entrepreneurship, innovation and technology ecosystem in São Paulo.

For Renan Vieira, president of Ade Sampa, the city has entrepreneurs with great growth potential, which is why the agency, together with the City Hall, continues to invest in acceleration programs such as Sampa Games. “We understand that the process of accelerating small businesses, especially when we are talking regarding technology, goes beyond financial support and mentoring. It is necessary to give these accelerated opportunities access to the market, formation of contact networks and, mainly, exposure of their products. And that’s what Sampa Games offers”.

Among the projects that have already passed through Sampa Games and will be shown to the public at the event are: A Cura, Ani Núbia: Lute como uma Rainha, Milk Shaky LAB, Dan um Guerreire do Arco-Íris, Biscats, Além da Lenda and Educamoney.

BIG Festival 2023

Data: 29/06 a 02/07/2023
Location: São Paulo Expo, Km 1.5 from Rod. dos Imigrantes – Vila Água Funda,
04329-900 – São Paulo

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About SP Negócios

SP Negócios is the Investment and Export Promotion Agency of the city of São Paulo, created as an autonomous social service in 2017 to work with the São Paulo City Hall in improving the business environment and attracting investment, aiming at the economic development of the city. Its mission is to contribute to the competitiveness and sustainability of the municipality’s businesses by promoting and supporting investment, innovation and export opportunities.

To this end, the company prospects for investors in priority sectors and
strategic areas of the city and serves companies of different sizes and segments, including startups. It also offers qualified information, in addition to training for companies wishing to export products and solutions abroad.
know more here

About Ade Sampa

Ade Sampa – São Paulo Development Agency – is an entity linked to the Municipal Secretariat for Economic Development and Labor (SMDET) and aims to strengthen and support micro and small entrepreneurs who have or want to open a business on the outskirts of the city of São Paulo. São Paulo.

The agency carries out acceleration and residency programs, has
personalized for micro-entrepreneurs, it offers free courses and training on entrepreneurship for structuring and managing businesses, in addition to having Teias, free workspaces spread throughout the city of São Paulo, with all the necessary infrastructure and content on the entrepreneurial universe . know more here.

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