2023-05-10 21:22:09
Undertaking is a mission sometimes difficult. In Brazil, a real challenge. According to data of the IBGE (Brazilian Institute of Geography and Statistics), practically four out of five companies close their doors in the first ten years of activities. Not half of them complete even the first five years. Therefore, reaching an expressive mark of 25 years is not something that is common nationwide and that is usually only achieved with a combination of persistence, efficient management and product quality.
A Sanfarma started its activities in 1998 supplying the market with gauze compresses. With the expansion of business, the number of products jumped to more than 50 intended for first aid segmentsspecial care, pregnancy tests, sport, wellness, hygiene, beauty and laboratory tests.
Its annual production capacity is currently more than 240 million gauze pads and 150 million TNT pads, in addition to 5 million crepe bandages, 70 million dressings, 10 million pregnancy tests and 100 tons of hydrophilic cotton and flexible rods.
Present in 85% of pharmacies in Brazil
Among the parameters that can be used to measure Sanfarma’s performance in the domestic market is, for example, the fact that the “Check out”, of the brand’s pregnancy tests, is present in around 85% of registered pharmacies in Brazil (percentage determined by the company’s commercial sector).
Part of this participation in a significant slice of the market can be attributed to the technology used in the products, which allows detecting pregnancy in a short time and indicating the number of weeks, in addition to pointing out the most fertile days through an ovulation test.
Constant research is also a present element for the development of solutions aimed at skin care at all stages of life, such as the line that uses the substance panthenol as a principle. The active also provides hair and nail care through a solution that brings together natural products such as almond oil, lanolin and shea butter.
wellness with entertainment
With a focus on well-being, and knowing that fun is also part of it, in 2023 Sanfarma will be present at the Festa do Peão de Americana, the second largest of its kind and one of the biggest popular festivals in all of Brazil, which this year arrives to its 35th edition.
A stage considered ideal for a company that is among the largest in Canal Farma, occupying the 15th position in units in the non-medication category and the 38th overall, according to a survey carried out by Close-Up International. Canal Farma encompasses all pharmaceutical laboratories in the country and is seen as the main ally of the pharmaceutical industry in the distribution and sales of its products and medicines. It is through it that the industry maintains direct contact with consumers and has the opportunity to identify their desires and needs.
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