2023-11-30 19:53:46
The brand’s portfolio in Brazil includes the Samsung Kiosk interactive screen, high-quality dynamic displays in various formats for indoor and outdoor display, as well as integrated content management solutions
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The use of digital screens and interactive solutions in commerce and retail has proven to be an innovative and effective strategy for improving communication with customers in the physical store. One of the main advantages lies in the ability of these technologies to provide a more engaging and personalized shopping experience. Digital screens allow for the dynamic display of content, making it possible to quickly adapt promotions, product information and seasonal campaigns, according to the needs of the moment. This not only attracts consumers’ attention, but also contributes to building a modern brand image in line with technological trends.
Furthermore, the introduction of interactive solutions, such as digital totems, offers customers the opportunity to explore products, obtain detailed information and even carry out transactions autonomously. This autonomy in the consumer journey not only speeds up the purchasing process, but also provides a feeling of control and personalization, factors that contribute positively to customer satisfaction.
“Samsung’s interactive Kiosk screen stands out as a key piece in our brand portfolio, offering an easy-to-use interface that captivates customers from the first contact. This technology is an essential part of a significant advance in business-oriented digital transformation. We are committed to offering solutions that not only meet, but exceed customer expectations, with intuitive interfaces that save time and facilitate the entire consumer relationship with the brand and the store”, highlights Cássio Akira, B2B manager in the Consumer division Electronics from Samsung Brazil.
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In addition to the Kiosk, Samsung offers other innovative digital signage products for retail, including high-quality dynamic displays and different formats, with flexibility to highlight products and promotional campaigns. Content management solutions also facilitate real-time customization and updating, while window display systems transform spaces into interactive experiences. Ultimately, Samsung’s integrated B2B solutions offer a complete ecosystem to optimize operations and drive marketing strategies in the constantly evolving retail environment.
“Combined, these Samsung products empower retailers to create memorable experiences and increase brand visibility to drive sales,” concludes Cássio. He discover how Samsung digital signage solutions can transform your business and boost your business strategies in the site. For more information, visit Samsung Newsroom Brasil.
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