Samsung Taking on Meta with Display-less AR Glasses Coming in 2025
Samsung is entering the world of augmented reality, going head-to-head with Meta’s Ray-Ban smart glasses. Sources say the South Korean tech giant will unveil its own version early next year during a dedicated event for the Galaxy S25 phones, although a full release period, is slated for later in 2025.
While providing a sneak peek at the upcoming AR glasses, Samsung plans a staggered roll-out. Upcoming features reveal an intriguing scenario: Samsung’s new A.R entries won’t have their own display.
Samsung’s decision is possibly because micro-LED technology isn’t mature enough to produce consumer-ready AR glasses yet, similarly to the case with Ray-Ban glasses with no display. Tips say Samsung plans to release its second or third generation AR devices utilizing micro-LED in 2026.
The unveiling of the glasses next year strictly intends to generate buzz and claim a fast-action stake in the developing market competition.
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How might Samsung’s entry into the AR market impact Meta’s current dominance?
## Samsung vs. Meta: The Race for AR Dominance
**Interviewer:** Welcome back to Tech Talk. Today we’re discussing the latest buzz in the world of augmented reality. Reports suggest Samsung is gearing up to launch its own AR glasses, potentially challenging Meta’s dominance in the market. Joining us to discuss this exciting development is tech analyst, Sarah Lee.
**Sarah Lee:** Thanks for having me.
**Interviewer:** Sarah, let’s jump right in. These rumors about Samsung’s AR glasses have been circulating for a while now. Can you shed some light on what we know so far?
**Sarah Lee:** Absolutely. While Samsung hasn’t officially confirmed anything, there have been strong indications from sources within the company, notably through Korean outlet Yonhap News [[1](https://gizmodo.com/samsung-may-take-on-meta-with-its-own-pair-of-ar-glasses-next-month-2000534087)]. They suggest Samsung is planning to unveil a pair of “display-less” AR glasses at their upcoming Unpacked event, potentially sometime in 2025.
**Interviewer:** “Display-less” AR glasses? That’s intriguing. How would that work?
**Sarah Lee:** It’s a novel approach. Unlike traditional AR glasses that project images directly onto the wearer’s retina, these glasses are rumored to use a different technology, possibly involving projecting images onto the real world through external projectors.
**Interviewer:** So, essentially, the AR experience wouldn’t be confined to the glasses themselves?
**Sarah Lee:** Precisely. This could potentially offer a wider field of view and a more immersive augmented reality experience.
**Interviewer:** Interesting. Now, how do you think this would impact the competition with Meta, who already has a foothold in the AR market with its Ray-Ban smart glasses?
**Sarah Lee:** This is where things get really interesting. Meta has a head start, but Samsung’s brand power and technological prowess can’t be underestimated.
If they can deliver a truly innovative and user-friendly AR experience, they could definitely challenge Meta’s dominance. The competition will ultimately benefit consumers, as both companies will be driven to push the boundaries of what’s possible with AR technology.
**Interviewer:** Sarah, thank you for giving us this insightful preview of the potential AR wars to come. It’s definitely a space to watch closely in the coming months and years.
**Sarah Lee:** My pleasure. I’m excited to see how this unfolds.
