Samsung Extends TV market Dominance to 19 Years With AI and Ultra-Large Screens
Samsung Electronics announced on april 4, 2025, that it has secured its position as the world’s leading TV manufacturer for the 19th consecutive year, a testament to its ongoing innovation and consumer loyalty.This milestone underscores Samsung’s commitment to pushing the boundaries of television technology, notably in the realms of premium displays, ultra-large screens, and artificial intelligence (AI) integration. For American consumers, this means continued access to cutting-edge technology designed to enhance their home entertainment experience.
According to a report by market research firm Omdia, Samsung captured a 28.3% share of the global TV market in 2024. This achievement underscores the company’s ability to anticipate and meet the evolving needs of consumers worldwide.The driving force behind this success includes its focus on top-tier, expansive screens, and pioneering AI-powered TVs.
“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,”
Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics
Lee added, “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.” This statement highlights Samsung’s focus on not just selling TVs, but also on enhancing the overall user experience, a factor that resonates strongly with American consumers seeking value and innovation.
Premium and Ultra-Large TV Segments Lead the Charge
Samsung has strategically focused on the high-end of the TV market, achieving notable success in the premium and ultra-large (75-inch and above) segments. This is particularly relevant to the U.S. market, where larger screen sizes are increasingly popular.
- Premium TVs: Samsung holds a commanding 49.6% market share,effectively controlling nearly half of the global premium TV market.
- 75-inch and Above: In the ultra-large category,Samsung leads with a 28.7% market share.
This dominance reflects a trend in American households towards larger,more immersive viewing experiences. Consider, as an example, the popularity of home theater setups and the increasing demand for TVs that can rival the cinematic experience.
QLED and OLED: A Two-Pronged Strategy
Samsung’s continued success in the TV market is also attributable to its strong performance in both the QLED and OLED segments. This dual approach allows Samsung to cater to a wider range of consumer preferences and budgets.
| TV type | Units Sold (2024) | Market Share |
|---|---|---|
| QLED TVs | 8.34 Million | 46.8% |
| OLED tvs | 1.44 Million | 27.3% |
The QLED market, in particular, has seen significant growth globally, now accounting for more than 10% of all TV sales. Samsung’s OLED sales also experienced a substantial year-over-year increase, with a 42% rise in unit sales and a 4.6% increase in market share.
AI and art: The Future of Home Entertainment
Samsung is not just focused on hardware; it’s also investing heavily in software and services to enhance the TV viewing experience. At CES 2025, Samsung unveiled Vision AI, a technology designed to personalize the viewing experience by analyzing user preferences and habits. This is a significant step towards creating a truly smart and intuitive home entertainment system.
Moreover, Samsung is expanding its Samsung Art Store, previously exclusive to The Frame TV, to Neo QLED and QLED models.This allows more consumers to enjoy a curated digital art experience in their homes. Imagine transforming your TV into a dynamic art display when you’re not actively watching content. This aligns with the trend of TVs becoming more integrated into home decor and serving multiple purposes.
One potential counterargument to Samsung’s dominance is the emergence of new competitors and alternative display technologies. However, Samsung’s consistent investment in research and advancement, coupled with its established brand recognition, positions it well to navigate these challenges. the company’s commitment to AI and personalization also provides a competitive edge, as consumers increasingly demand seamless and intuitive user experiences.
Given Samsung’s focus on ultra-large screens, particularly in the U.S. market, how crucial is this strategy for maintaining their dominance?
Samsung’s 19-Year TV Reign: An Interview with Tech Analyst, Dr. Anya Sharma
Introduction
Archyde News is excited to bring you an exclusive interview with Dr. Anya Sharma, a leading tech analyst specializing in consumer electronics. Dr. Sharma provides expert insights into Samsung’s recent announcement celebrating 19 consecutive years as the global TV market leader. We delve into the strategies and innovations behind this impressive achievement and what it means for consumers.
Q&A
Archyde News: Dr. Sharma, congratulations on the release of your latest piece on Samsung! Can you explain what’s contributed to Samsung’s sustained dominance in the TV market for almost two decades?
Dr. Anya Sharma: Thank you for having me. Samsung’s longevity is a result of several crucial factors.Firstly, their investment in cutting-edge technology, particularly in premium displays and ultra-large screen sizes, has resonated strongly with consumers. Secondly, their early adoption of AI technology, such as the Vision AI, which personalizes the viewing experience, has set them apart. strategic market analysis and staying ahead of consumer preferences regarding screen sizes and picture display has allowed them to thrive, particularly in the U.S. market.
Archyde News: The article highlights Samsung’s success in premium and ultra-large TV segments. How crucial is this focus on high-end markets, particularly in the U.S. where larger screens are becoming increasingly popular?
Dr.Anya Sharma: It’s absolutely crucial. The U.S. market is increasingly driven by home theater setups and the desire for immersive viewing experiences.Samsung’s focus on the ultra-large screen (75-inch and above) and premium TV segments, is a direct response to this consumer demand. Essentially,they’re catering to the trend of transforming living rooms into cinematic spaces. It is smart business.
Archyde News: Samsung has a dual strategy with QLED and OLED.Could you discuss the effectiveness of this approach and the importance of the reported sales figures?
Dr. Anya Sharma: The dual strategy is very smart. It enables Samsung to fulfill a broader segment, a wider range of consumers, with different needs that arise from variances in screen technologies and different budgets. QLED’s strong performance, particularly in the global market, reflects its popularity. The substantial year-over-year growth in OLED sales is impressive, showing strong product development resulting in the growth of Samsung’s product performance within the market share.
Archyde News: AI is a centerpiece of Samsung’s future strategy.How significant is the integration of AI, like Vision AI, in reshaping the home entertainment landscape?
Dr. Anya Sharma: AI is not just a buzzword; it’s essential. vision AI, with its ability to personalize the viewing experience, is a game-changer. It analyzes user preferences to curate content, creating a more intuitive and enjoyable user experience. Additionally,the expansion of the Samsung Art Store to more models is a clever move,allowing TVs to integrate more seamlessly into home decor. This speaks to the evolution of TVs into all-in-one entertainment and design elements.
Archyde News: What potential challenges does Samsung face, and how well positioned are they to navigate them, given the current market trends and new competition?
Dr. Anya Sharma: The main challenge is the ever-growing competition, particularly in OLED technology and the need to remain agile and innovative. I think that Samsung’s previous 19 years of experience, its strong brand recognition, and commitment to R&D position them well to tackle these challenges. The key here is to respond to the ever-changing media and entertainment market.
Archyde News: Here is an engaging thought – Considering the advancements in AI and consumer demand, what do you foresee as the next major evolution in the home entertainment experience?
Dr. Anya Sharma: I think we’ll see more emphasis on immersive and interactive experiences. Personalised viewing, dynamic content adjustment, and the integration of augmented reality features. The potential for creating truly personalized viewing environments is immense,I am looking forward to it!
