Samsung unveils Galaxy S24 line through animated projections on Ferris wheel in Rio

2024-01-19 12:22:00

A Samsung launched last Thursday (17), the trio of smartphones Galaxy S24, S24 Plus and S24 Ultra with the new Galaxy AI artificial intelligence feature and notable improvements in internal hardware. To promote its new devices, the South Korean brand began an campaign that uses animated projections on the ferris wheel in Rio de Janeiro.

Passengers on the Rio-São Paulo air bridge, landing at Antônio Carlos Jobim International Airport (Galeão), will be able to see animations projected on a Ferris wheel that show the slogan “Galaxy S24 with Galaxy AI. Incredible, simple as that.” Passengers on the right side of the aircraft will have a privileged view of the company’s marketing campaign.

In addition to the Ferris wheel in Rio de Janeiro, Samsung also promotes the action on the brand’s social networks. The manufacturer’s intention is to highlight the main innovations that are part of its current generation of flagship smartphones presented during Galaxy Unpacked, an event in which the company revealed all the details regarding the phones in the S24 line.

“The activation with Ferris wheels in Rio and São Paulo refers to the unprecedented possibilities brought by new smartphones. The animated projections, at night, celebrate the extraordinary reach of these new devices”, says Lucia Bittar, director of Mobile Experience Marketing at Samsung Brazil.

Check out the photo below:

(updated January 19, 2024, at 09:44)

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