2024-09-10 17:03:50
On September 5, Samsung Electronics highlighted its “AI for Everyone” vision ahead of IFA 2024 — Europe’s largest consumer electronics trade show, held from September 6 to 10 in Berlin, Germany.
A press conference highlighted Samsung’s commitment to democratizing AI, as well as the transformative power of Galaxy AI, with notable figures from Samsung and partner companies describing how Samsung AI advancements are reshaping user experiences and contributing to a more sustainable and inclusive world. Below are some of the key takeaways from Samsung Electronics’ IFA 2024 press conference.
AI for Everyone: Sprinkling Magic Dust on Everyday Life
▲Benjamin Braun, Chief Marketing Officer (CMO) of Samsung Europe, opened the event by paying tribute to IFA’s rich 100-year history. As part of the presentation, he showed a simulated video of what Albert Einstein’s IFA 1930 lecture would have looked like using the power of Samsung’s different AI technologies, such as AI Upscaling, AI Active Voice Amplifier and Galaxy AI.
▲ “This year [a Samsung] aims to have 200 million AI-enabled devices,” said Benjamin Braun, Chief Marketing Officer at Samsung Europe.
AI meets the world: more inclusive and sustainable
▲ Citing Samsung’s first Mobile AI Report, Dr. Chris Brauer, Chief Innovation Officer (CIO) at AI strategy, solutions and research firm Symmetry, said that “heavy users of mobile AI are about 1.4 times more likely to report a high quality of life compared to those who rarely use it.”
▲ “AI Energy Mode in SmartThings Energy can help save up to 70% of energy consumption in washing machines [Samsung] using EcoBubble and AI Wash technologies,” said Katharina Mayer, Head of LifeStyle Lab Europe, Digital Home Appliances, Samsung Electronics.
AI Finds You: More Productivity, Simplicity and Fun
▲“Intel and Samsung have worked together for more than 20 years,” said Intel’s David Feng. “By combining the power of the latest Core Ultra processors with Samsung’s mobile leadership and our shared belief in an open ecosystem, the Galaxy Book5 Pro 3601 unlocks the next level of AI experiences across devices.”
▲”[O Galaxy Book4 Edge2 equipado com Snapdragon X Elite] was built for AI, putting the world of intelligence at the heart of your PC,” said Qualcomm’s Nitin Kumar.
▲ (left) “[Nosso ecossistema SmartThings] “The app can connect thousands of Samsung and non-Samsung devices, and has over 350 million subscribers globally,” said Deborah Honig, vice president of One Samsung at Samsung UK. “Now, at IFA, we’re introducing SmartThings Pro for the first time. A new platform to help businesses easily manage their connected devices and energy usage.” ▲ (right) “The only thing it doesn’t do is cook your food for you,” joked Deborah Honig, vice president of One Samsung at Samsung UK, about the Samsung Food app.
▲ “Our free Samsung Health app is already used by over 64 million people worldwide,” said Stephanie Chosen, Brand and Product Marketing Manager at Samsung UK.
▲ “Samsung AI TV is ready to become the center of an AI-powered smart home system,” said Stephanie Chosen, Brand and Product Marketing Manager, Samsung UK.
▲ Benjamin Braun, CMO da Samsung Europa, anuncia o Music Frame WICKED Edition,
▲ Samsung Europe CMO Benjamin Braun took a selfie with the crowd using the Galaxy Z Flip6 and gesture control on the Galaxy Ring at the company’s IFA 2024 press conference.
1No release date scheduled for the Brazilian market.
2Not available in Brazil.
1725994853
#IFA #Samsung #reinforces #vision #press #conference
