2023-09-15 17:33:48
Campaigns show the service as an exclusive advantage of Samsung Smart TVs, with 24 hours of entertainment a day and options for all tastes
Image for illustration purposes only.
Samsung’s free streaming service, Samsung TV Plus1, is the star of the brand’s new campaign, which highlights this incredible advantage of the company’s Smart TVs. Available on all Samsung Smart TV models from 2017 onwards, the entertainment platform stands out for offering differentiated programming, on more than 65 channels and free of charge, without the need for registration or subscription. Since August, Samsung has been reinforcing the benefits of Samsung TV Plus for its consumers through several fronts and strategies, including this new campaign that will be available from September 15th.
“Our campaigns always focus on the differentiators of our products and Samsung TV Plus is one of the main ones in the Smart TV segment. This new commercial highlights precisely this incredible advantage that consumers have available as soon as they purchase one of our TVs, with programming options for all tastes”, highlights Thiago Cesar, marketing director of the Consumer Electronics division at Samsung Brazil.
Samsung TV Plus’ channel options also continue to expand. The service recently debuted channels with diverse content such as FIFA+, GE Fast, New Brasil, Empreender, TV Zyn, Baby Shark TV and CNN Brasil. The channels also show special programs on commemorative dates such as Mother’s Day, Valentine’s Day and the July holidays, for example, with special marathons and offers of films, series, soap operas, documentaries and much more.
“We are happy to communicate to consumers our content offer within the Samsung TV Plus platform, which we work so hard on. We are committed to bringing quality entertainment to people’s homes at no cost and offering content for the whole family”, says Aline Jabbour, LATAM Business Development Director at Samsung TV Plus.
Check out the full content below:
Datasheet
Agency: CHANGED
TV Plus Campaign
Agency: Mutated
Customer/Product: Samsung / TV Plus
coCEOs: Other Passamani
Executive Creative Director: Alessandra Muccillo
Associate Creative Director: Felipe Fagundes
Essay: Guilherme Maia
Art direction: Lucas Freire and Danusa Freitas
Motion Design Coordination: André Reis
Motion Design: André Reis and Caroline Lima
General Director of Planning: Juliana Morganti
Strategy Manager: Giovanna Scarpelini
VP of Business: Décio Freitas
Account Group Director: Camila Ribeiro
Account Director: Ronald Alisson
Service: Isabella Salinas and Michelle Queiroz
VP of Operations: Daniel Ceconello
Executive Director of Integrated Production: Renata Ruas
Integrated Production: Thais Soares
Image
Editing: Fernando Tavares
Audio Producer
Sound Producer: Trahlahlah Music Production
Musical production: Team Trahlahlah
Compositor: xx
Mixing: Dante Savi
Finishing: Dante Savi
Service: Raquel Alves
Coordination: Team Trahlahlah
Voiceover: Edinho Moreno
Don’t forget to access the online store from Samsung to check out all the brand’s products and stay up to date with all the news by accessing the Samsung Newsroom Brasil.
1 Images for illustrative purposes only. Available for Samsung Smart TVs from 2017 onwards. Internet connection required. The content available may be changed and/or discontinued at any time, without prior notice. For more information regarding the channels and complete lineup, see samsung.com/br/tvs/smart-tv/channel-list/
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