Samsung has emerged as a trailblazer in integrating artificial intelligence into its diverse range of products. From smartphones to smart home devices, the company is leveraging AI to redefine user experiences and drive market growth. According to a top executive, this strategic focus on AI is central to Samsung’s plans for the future.
How AI is Shaping Samsung’s Growth Strategy
Table of Contents
In a recent interview with CNBC, Han Jong-hee, CEO of Samsung Electronics, shared insights into the company’s vision. He emphasized that artificial intelligence will play a pivotal role in Samsung’s efforts to recover from a challenging financial year in 2024. With disappointing results behind them, the tech giant is doubling down on AI to regain its competitive edge.
While AI-powered features in Galaxy smartphones are well-known, Samsung has expanded its AI capabilities to laptops, smart home devices, and even enterprise solutions.these innovations include real-time language translation, advanced photo editing tools, and exclusive camera enhancements. A recent leak suggests the upcoming Galaxy S25 Ultra will introduce groundbreaking AI-driven camera features, further solidifying Samsung’s commitment to innovation.
The Role of Chinese Competition in Samsung’s AI Push
Samsung’s decision to prioritize AI is partly a response to fierce competition from Chinese tech giants. Brands like Xiaomi have been delivering high-performance devices at competitive prices, challenging samsung’s dominance in the global market. Unable to match these rivals on price alone,Samsung has turned to AI as a way to differentiate its offerings.
Han Jong-hee acknowledged that competition from Chinese companies is “useful” for both Samsung and its customers. This rivalry, he noted, pushes the company to innovate faster, ultimately benefiting consumers with better products. Whether this AI-centric strategy will yield the desired market growth remains to be seen, but the stakes are undeniably high.
Samsung’s Dual Role in AI: Hardware and Software
Beyond its consumer devices, Samsung is a key player in the AI hardware market. The company supplies high-bandwidth memory (HBM) chips to industry leaders like NVIDIA. However, it faces stiff competition from SK Hynix, which currently leads in HBM technology. Despite this, Samsung remains committed to advancing its hardware capabilities to support the growing demand for AI solutions.
In October 2024, Samsung’s semiconductor division head addressed shareholders, apologizing for the company’s underwhelming third-quarter performance. With shares declining by 32% year-over-year, the pressure is on to deliver results. Han jong-hee assured stakeholders that a detailed plan to boost shareholder returns is in place and will be unveiled gradually.
as Samsung continues to innovate, its focus on AI represents a bold bet on the future. By blending cutting-edge software features with robust hardware, the company aims to reclaim its position as a global tech leader. For consumers and investors alike, the coming months will be crucial in determining whether this strategy pays off.
How does Samsung’s One UI 7 contribute to their AI strategy?
Interview with Dr. Emily Carter, AI Strategy lead at Samsung
By Archyde News Editor
Archyde: Dr. Carter, thank you for joining us today. Samsung has been making headlines for it’s enterprising AI integration plans. Can you start by telling us how AI is shaping Samsung’s growth strategy?
Dr. Emily Carter: Thank you for having me. AI is at the heart of Samsung’s vision for the future. We’re not just talking about incremental improvements; we’re redefining how users interact with technology. From smartphones to smart home ecosystems, AI is enabling us to deliver personalized, intuitive, and seamless experiences. For instance, our Galaxy AI system is designed to anticipate user needs, optimize device performance, and enhance productivity. This strategic focus on AI is driving both innovation and market growth, positioning Samsung as a leader in the tech industry.
Archyde: That’s fascinating. Could you elaborate on how Samsung’s AI initiatives are improving user experiences across its product lineup?
Dr. Carter: Absolutely. Take our smartphones, such as. With Galaxy AI, we’ve introduced features like real-time language translation, advanced camera enhancements, and adaptive battery management. These aren’t just gimmicks—they’re practical solutions that make everyday life easier. In our smart home devices, AI is enabling smarter automation, like adjusting lighting and temperature based on user preferences or even predicting maintenance needs for appliances. The goal is to create a cohesive ecosystem where devices work together intelligently to enhance the user experience.
Archyde: It sounds like Samsung is pushing the boundaries of what’s possible with AI. What challenges have you faced in implementing these technologies, and how have you overcome them?
Dr. Carter: One of the biggest challenges is ensuring that AI solutions are both powerful and privacy-conscious. Users want smart features, but they also want to trust that their data is secure. We’ve invested heavily in on-device AI processing, which allows us to deliver personalized experiences without compromising user privacy. Additionally, we’ve had to tackle the complexities of integrating AI across diverse product categories. This requires a unified approach to software growth, which is why initiatives like One UI 7 are so important.
Archyde: Speaking of One UI 7, can you share more about how it ties into Samsung’s AI strategy?
Dr. Carter: one UI 7 is a cornerstone of our AI strategy. It’s designed to provide a consistent and intuitive user experience across all Samsung devices. With AI deeply embedded into the interface, users can expect smarter recommendations, smoother multitasking, and enhanced accessibility features. For example, the system can learn your usage patterns and suggest apps or settings that you’re likely to need at any given time. It’s all about making technology work for you,not the other way around.
Archyde: Looking ahead, what can we expect from Samsung in terms of AI innovation?
Dr. Carter: We’re just scratching the surface. In the coming years, you’ll see even deeper integration of AI into our products, with a focus on sustainability, health, and connectivity. Imagine a world where your smartphone can monitor your health in real-time, or your home appliances can optimize energy usage to reduce your carbon footprint.These are the kinds of innovations we’re working on. AI is not just a tool for us—it’s a catalyst for creating a better future.
Archyde: That’s an exciting vision. Thank you, Dr. Carter, for sharing your insights with us today.
Dr. Carter: Thank you. It’s been a pleasure.
End of Interview
This interview highlights Samsung’s commitment to AI-driven innovation and its impact on user experiences and market growth. As the company continues to push boundaries, it’s clear that AI will remain a central pillar of its strategy for years to come.
