Samsung S90C: OLED Smart TV brings high brightness and lots of surprises | Analysis / Review

2023-10-10 16:50:00

The S90C is Samsung’s newest bet on the Brazilian smart TV market, but now with OLED technology. Launched in June this year, the TV promises to rival LG’s various models.

To achieve this, Samsung is betting on a television with a premium design, a screen with above-average brightness and excellent quality audio. But is it worth it?

TudoCelular will tell you all the details regarding this television in this complete analysis.

Design and control

Sold in Brazil in 55, 65 and 77 inch versions, the new Samsung S90C has a premium and attractive design. The most notable point is its highly thin thickness at the top.

We are talking regarding a display that can be thinner than a smartphone the size of the Galaxy S23, and Samsung also offers an easy foot installation system on this television.

The user can also choose to use the TV on the wall or on a panel. If you are going to place the S90C on your living room rack, Samsung even sends you a small plate so you can hide the TV’s feet.

Furthermore, a plastic piece also helps to hide the connections at the rear.

Another relevant point is that the TV also has guides so you can route all the cables.

To accommodate speakers, board, connections and other components, the S90C has a slightly thicker bottom, but this was expected.

In terms of connections, the S90C has 4 HDMI ports, one of which is E-ARC, two USB ports, an optical audio output for you to connect to a soundbar, a local antenna input and an Ethernet port for a wired connection.

In terms of wireless connections, we have dual-band Wi-Fi 5 and Bluetooth 5.2. In other words, a very complete combo.

The TV control is an old Samsung acquaintance. It’s the SolarCell, which is compact and doesn’t require batteries. Still, if you want to recharge it the traditional way there is a USB-C port.

Talking regarding the buttons, it is very minimalist. There is a power button, “home”, back, a numeric option and also shortcuts to Netflix, Globo Play, Prime Video and Samsung TV Plus.

You can also activate the virtual assistant just by pressing the microphone button.

I am a body

As it is an OLED Smart TV, the S90C can deliver deep blacks, something that is already characteristic of these panels. Furthermore, Samsung uses Quantum Dot technology to deliver brightness well above the average for televisions in the OLED category.

In general terms, the brightness quality is close to that of the Korean company’s own QLED and manages to surpass the panels developed by competitor LG.

Additionally, the S90C was announced with support for a 144 Hz refresh rate so you can enjoy the quality of the OLED display even more when connecting a console to your TV.

However, as expected, there is no Dolby Vision technology on the S90C. Samsung works with HDR 10 Plus and everything works very well here.

The S90C’s OLED screen offers great viewing angles, but you may experience some glare issues. Even more so if your room is very bright.

When it comes to audio quality, the S90C has 2.1 channels with 40 watts of power. This ensures full-bodied, high-quality audio. The volume is high and can define the sound of films and series well.

Finally, as we are talking regarding OLED TVs, of course we have to comment on burn-in, which is the natural wear and tear of the panel. Here on the S90C, Samsung provides a series of software adjustments that seek to prevent the panel from facing this problem in the long term.

And a positive point is that everything is already activated by default. In other words, you don’t need to touch anything. But of course, as it is new, it is still too early to know how Samsung’s OLED panels will behave over the years.

In any case, the Smart TV’s warranty is one year and the company doesn’t say anything regarding burn-in.

System and apps

Here at the Samsung S90C we have Tizen in its most current version and the Korean brand’s proprietary operating system is very fluid.

Of course, the chipset present in the Smart TV also makes a difference as it is more powerful and this is something expected for a device that costs so much.

In everyday life, you will notice that Tizen has good animations and does not crash. The experience of watching TV within Samsung TV Plus is also extremely positive.

And if you want to use Alexa on this TV, it’s also very easy to set up. In other words, Tizen has evolved well and here in the S90C it presents a maturity that can deliver an experience at the price level of this TV.

Games

Continuing in the field of software, the Samsung S90C is one of those Smart TVs that allows you to play games in the cloud.

The company provides a Game Hub where you can find Xbox Cloud and Nvidia GeForce Now services, and to use them you need to pair a Bluetooth console controller.

And if you are new to the world of games, Samsung also provides relevant tutorials and explanations in its software. In other words, something very positive.

In our tests, we were able to run several games smoothly on Xbox Cloud. You may experience some delays in loading the game, but this is not something that will get in your way.

The titles tested work well, deliver the expected gameplay and the TV’s audio system helps to have a very immersive experience.

In other words, a positive point for those who don’t have a console and want to play a casual game on the weekend.

Final considerations

Launched in Brazil as a premium option, the Samsung S90C delivers everything we expect from a TV of its kind.

Attractive construction and design, brightest OLED panel in its category, audio system that can deliver power and quality, as well as mature and fluid software.

The 55-inch version of the S90C can now be found in Brazilian retail for around R$5,900 and the 65-inch variant costs R$10,800. On the other hand, when opting for the 77-inch version, you will have to pay almost R$23,000.

The S90C is a great choice for those on a budget who want to try out a Samsung OLED Smart TV. The extra brightness of the screen, without a shadow of a doubt, makes a difference in delivering more vivid images.

High launch price No Dolby Vision support

But, if you’re looking for something more rational and more wallet-friendly, the LG C2 OLED might be a more affordable option.

It has almost the same attributes as the Samsung television, but of course it will lack in brightness. On the other hand, the LG C1 has appeared on sale straight away and, if it has a good price on Black Friday, you can buy it without fear.

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